PR TIPS + Resources

Before you draft your email, research the podcast to ensure you’re a good fit for its audience. Rating and reviewing the podcast gives you a better chance to stand out, Chou said.

“Just to go a step beyond will make you stand out above 95% of the other people,” Chou said.

She recommended not putting your name or your company’s name in the subject line — don’t make the email about yourself. Keep it concise and no longer than three paragraphs. Download software that tells you when people open your emails, and follow up a few days after you hit send.

Since so many small businesses ask me about how to delegate pitching/outreach, I’ve created this NEW TRAINING with my own outreach manager, Emi, as we walk through the steps to:

• How to save TIME and energy by properly delegating outreach now that you have a pitch ready to go

• How to properly find and hire an intern/assistant/contractor to do the outreach for you

• How to set your team members up for success when it comes to delegating outreach

• Do’s and Dont’s when it comes to sending out your pitch

• How to be a good leader and work with someone who is sending out your pitch on your behalf

Small business owners are often confused when it comes to pitching holiday gift guides. When is the best time? How many should you pitch? What do they entail? The answer depends on what your product is about, but in general, now is the time. I recommend that folks get their foot in the door with publications like Forbes or Entrepreneur by pitching them now- not just because it gets you started early (or so you can say), but because timing matters.

This blog post shares tips for when to correctly pitch a holiday gift guide so as not to get lost among all of the others that are being pitched this time of year.

From hacking my own PR and cracking the code on helping small businesses achieve visibility and credibility, I’m on a mission to make PR accessible for ALL founders. Because everyone deserves to be seen, heard, and valued without needing fancy connections or breaking the bank. Said that, I am so excited to announce the launch of my Small Biz PR podcast - a go to value packed and action driven content for small but mighty businesses. Join me every week to uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. Here you will learn exactly how to put into place the winning frameworks and methods you need, so listen closely, take notes, and get ready to start showing up in a bigger way.

Each episode, I along with my wonderful guests would share the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place.

Below are snippets into four brand new Small Biz PR episodes that you can tune into today!

Ashley Olafsen has been featured in NBC and Forbes, is a 2019 VS PINK GRL PWR Project winner as sponsored by Victoria’s Secret, and has helped hundreds of small businesses pitch themselves!

What is included:

• Why brand awareness and pitching yourself matters

• How to articulate the problem you’re solving & why YOU are the one to solve it

• How to make a persuasive call to action

So if you have big PR goals across multiple media channels, but struggle with getting clear on your relevance or uniqueness, click to read more!

Whether or not you have a physical product, you might be wondering how the tiniest small businesses get their barely-launched products into TOP retailers.

You might think it's because of “industry connections”. OR, you might think it’s because of the type of product or how on trend it is.

The secrets to what retailers want, how to pitch to stores, and how PR can help you get into the most prestigious retailers. This means more EYES on your product. More SALES, and more opportunities.

If you have a product or idea you want to get out there then this blog is for you!