Episode 17: 3 Things to Give Up Now if You Want to Get Media Features
Is this the year that you’re ready to go big with your message?
Why haven’t you yet? Is it because you are afraid someone might steal your idea or you aren’t totally ready for customers yet? I’ve heard that before…
In this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features.
It’s really important to me that I address the limiting beliefs that hold so many founders back because then I can explain the mindset work that it takes to push through them.
With this awareness, you will be in a much better position to get media features, so we are diving into the three things that you need to give up if you want to land media features in this episode.
Topics We Cover in This Episode:
Common limiting beliefs that founders carry around
The number one way to protect yourself from others stealing your ideas
How to remember that you are the expert
Why you don’t need to have everything figured out before you start
I challenge you to lean into your limiting beliefs or the problems that you think are in your way and see them from a different perspective. If you take one thing away from this episode, remember that you do not need permission from anyone before you press the send button.
I have so many examples of founders who were either crowdfunding or not even launched yet that pitched themselves as industry experts. Listen back to previous episodes of the podcast to hear those stories!
If you want to get free organic press features, get on to top podcasts and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR starter pack at http://www.prstarterpack.com.
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Transcript
SBPR Episode 17 Final-1.mp3
Speaker1: [00:00:00] If you know that this year is the year you are ready to go big with your message and get media features, but you're worried that someone might steal your idea, or maybe you don't have the delivery and fulfillment process ready for your customers. Well, this episode, my friends, is for you because I am sharing the top three things I hear all the time from founders that's preventing them from securing media features. Hey, friends, I'm Gloria Chou, small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message, because let's be honest, we simply cannot make the impact. We're here to make, by hiding behind the scenes. So on this podcast, I will share with you the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place. This is the Small Business PR podcast.Hey, everyone. How is it going? Now we are embarking on a new year with this episode is being recorded in January of the New Year, and I think it's so important to address the limiting beliefs and mindset work because as you all know who are in my PR Starter Pack community, the only thing that's preventing you from getting the press from getting the visibility is what is keeping you from pressing that send button, right? So we do a lot of work on how can we get ourselves to a place where we want to press the send button and do it before we're ready because everything you want is on the other side of that send button.
Speaker1: [00:01:41] So three things real quick that I want you to keep in mind that you have to give up if you want to land media features is this. The first one is if you want to land media features, you need to give up the worry that someone else will steal your idea. Now, I know for some of you, this might be a big limiting belief you're carrying around and trust me, you're not alone. So many founders grapple with this, but I cannot tell you how getting press and getting media features and sharing your story. That's actually the number one way to protect yourself from other people stealing your idea because the press can validate your idea. I have so many founders who actually use media before they are even launched before they have everything fleshed out. Maybe when they're just beta testing or barely launched so that they can claim their space and really establish themselves as the first to do something as the first to disrupt a space, as the first to innovate in a certain way, right? So unless you have like a pen or like a trademark actually pitching to press and getting your story out, there is the number one way to prevent that from happening. So I encourage you the next time you are limiting yourself and saying I can't pitch the story yet because I'm afraid that people will steal my idea.
Speaker1: [00:02:56] I welcome you to try to see if you can reframe that because like I said so many times before, there are so many founders in the starter pack who shared their point of view with the press, who established themselves as an industry leader who positioned themselves as truly the first to think about this in a certain way. And so that has created so much momentum and opportunity in their business. And like I said, unless you have a patent or something that's that's, you know, being filed with the trademark office and it's an actual legal patent. They're really the legal barrier to saying whether or not you're the first to do something is really a Google search, right? I've written so many press releases for clients who wanted to get their message out there because they were in a very saturated industry. They had a lot of competitors. So a good thing about having competitors is that, you know, you're on the right track, you're doing something that is very necessary and that people care about. But the bad thing is you have a lot of competitors, so I encourage you to not let that worry prevent you and pitch and pitch and pitch before you're ready so that you can actually claim your space before your competitors do so. That's number one. I want you to give up that worry that people will steal your idea.
Speaker1: [00:04:11] Number two, if you want to land media features, I also want you to stop doing this. I want you to stop thinking that you need to be liked or approved by everyone once the story gets out. Right? Because I think for a lot of founders who have never really spoken to a journalist or who have never been featured before, there is this worry that everything you say has to be approved. What if somebody pokes holes at my story? What if this isn't right and that isn't right? And again, I want you to just take a beat. Take a breather and just let it go. Because journalists are generalists and they are not here to be the inspectors, the auditors and poke holes in your logistics and trade secrets. And have you expose all of that? They want to know what is the story? What is the insight? Where is the market's headed? What what are your consumers have to say? So remember the pressure to take that off of you and just to know that it's going to be OK, right? They want to talk about what you've learned, what insights you've gained, how you've gathered information from your audience. And remember, you are truly a conduit of information because you have access to your audience and community in ways that the journalist doesn't. So use that to your advantage. And remember, experts have points of view. Now you remember all of the TV like pundits that you see people making outlandish statements. A lot of times are on there because they were not afraid to take a stand.
Speaker1: [00:05:34] Now I'm not saying that you should be a pundit or be someone that is taking a crazy, controversial stand. But remember that experts have opinions, and if you want to be interviewed like an expert, you need to start to wear that hat or have the confidence to say something, to say something, whether it's bold, to say something that challenges the status quo. Maybe it's something you've noticed from your audience. Maybe it's where you think your industry is going. Maybe how the last two years have impacted your industry. All of these things, and I say this as well in my PR masterclass, which is what are the predictions? Where worthy, the insights, what are the things that are not so intuitive that goes against what normally people would say? Right. So if you are a health coach, it might be something that everyone's saying, Oh, you should do this, but you've actually found that that's actually not so healthy. So that would be a great story. Right? So think about how you can kind of go against the grain in that way. Now, number three, the third thing I want you to give up if you are truly going to want to win media features is I want you to give up the need to have all of your business, logistics, fulfillment, all of that business stuff figured out. Now if if you remember, I think it was episode two, I interviewed Tanisha Simmons.
Speaker1: [00:06:46] She founded Black Movement in app. And when we work together on the PR starter pack, she started reaching out to people and she didn't even have a physical space yet. She was just crowdfunding for an idea. Since then, she has pivoted her business. She has no longer doing what she was, you know, originally doing in the interviews. Now she has an app before she was having, like a physical space that she was crowdfunding for. So again, you don't have to be worried about how your business is going to change or be bogged down by the fact that you have to stick with it because journalists are not going to worry about, you know, every single in and out and systems in your business, right? They're not going to be questioning whether or not the hot sauce that you have made is going to be delivered with UPS or USPS or if it's on back order, right? They really want to know what's interesting, what's unique and why it matters right now. So think about that every time you have a limiting belief. Think about how it's really two sides of a coin. Maybe there's an opportunity in that. And so I challenge you the next time you think you're not ready or you don't have your website, or if you don't have everything you know, all of your logistics and you're on back order. Maybe that's a good problem to have. Maybe it shows that customers really want your product, maybe a show as a consumer, trends and behaviors are changing.
Speaker1: [00:08:03] So again, it's all about viewing it from a different point of view that opens up opportunities for your business. So I wanted to record an episode real quick as this dawned on me that so many founders ask me whether it's inside of my Facebook community or inside of the PR starter pack. These are the common questions I get. So just to recap three things I want you to give up immediately. If you are to land media features and exponentially grow the visibility of your business so you can get customers is number one. I want you to give up the worry that people will steal your idea. In fact, getting press is going to help you protect that idea. Number two is I want you to give the need to be liked or have a story or narrative that's approved by everyone because experts, experts have opinions and oftentimes they are different, right? Number three is please, please, please give up the need to have all of your business stuff in order before you pitch. And if you listen to the previous episodes, I have so many examples of founders who were either crowdfunding or not even launched yet, and they pitched themselves as an industry expert and was able to unlock the next level of their business so that when they did launch, they did have an audience. Now I'm so happy that you've tuned in and I cannot wait to see what you accomplish this year. And if it's one thing, if it's one thing that you take away from this episode is that you do not need permission from anyone before you press the send button.
Speaker1: [00:09:39] Just finished another episode of the Small Business PR podcast, I hope you loved it as much as I did. Now if you want to get free organic press features, get on to top podcasts and build relationships with editors at your dream outlets. Join me and hundreds of small business owners in the PR starter pack. It's the world's only PR tool that combines my proprietary CPR pitching framework with updated and super detailed media lists, so you'll never need to search for an editors contact again or wonder exactly what to write in the pitch. Email from proven pitch templates to gift guides to podcast lists, and so much more. It's the PR secret weapon of small but mighty businesses who know that they're meant to go bigger with their message, even if they're just starting out. Go to prstarterpack.com and see how founders from every industry leveraged it. To get on to the New York Times, PopSugar, Vogue, Shape, Wall Street Journal and so many more know. No PR agency retainers, no expensive contracts required and best of all no ads or relying on relationships or other people to vouch for you because the PR starter pack has everything you need to feel ready and confident to pitch like the industry expert. You know you are. I know you're going to love it. So go to prstarterpack.com and I'll talk to you next week.