Episode 03: How to Get Onto Time, Shape, Popsugar, Well+Good, Bustle, and Top Tier Outlets Before You’ve Launched or Have Revenue with T'Nisha Symone

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Get ready to hear the story of an entrepreneur who is interrupting the wellness industry and making a name for herself and her brand all before even launching.

T'Nisha Symone is a ten-year fitness industry veteran and nutrition coach creating an ecosystem for Black fitness and wellness through her company BLAQUE. BLAQUE is developing the first holistic fitness and wellness app designed for the Black community. The BLAQUE Movement App uses exercise physiology and principles of behavioral psychology to facilitate long-term behavior change, all while prioritizing Black culture, representation, and accessibility to dismantle health disparities in the Black community.

T'Nisha is joining me to share exactly how she got featured on outlets like Well + Good, Shape, Bustle, and more in just a few months of pitching. She is also sharing the mindset shifts, pitching do’s and don’ts, and crucial tips that she learned along the way.

 

Topics We Cover in This Episode: 

  • What humility of a founder looks like

  • The mindset shift that needs to take place before pitching

  • The problem with being preoccupied with the outcome instead of focusing on the process

  • How to pitch yourself as an expert with little to no experience

  • Turning rejections into articles

  • Do’s and Don’ts of pitching


It is so clear throughout the interview how confident T'Nisha is in her mission and her message. After each pitch, she gained a little bit more confidence. Practice allows you to solidify what you're doing and become better at talking about it!

If you are a new business owner or a small business owner that wants to start hacking your own PR, know that you can do the very same thing. All you have to do is press send.

Learn how to land your first press feature, get on a podcast, secure a VIP speaking gig or just reach out to a very intimidating editor by watching my FREE PR Secrets Masterclass. This class will show you exactly how to get featured in 30 days without spending a penny on ads or agencies. Register now at www.gloriachoupr.com/masterclass!


Resources Mentioned:

Follow T'Nisha on Instagram

Visit the Blaque Movement Website

Watch the PR Secrets Masterclass

Get the PR Starter Pack

Join the Small Biz PR Pros Facebook Group


Additional Resources:

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Transcript

Speaker1: [00:00:04] Hey, friends, I'm Gloria Chou, small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message, because let's be honest, we simply cannot make the impact. We're here to make by hiding behind the scenes. So on this podcast, I will share with you the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place. This is the Small Business PR podcast. All right, everyone, welcome, welcome to our podcast, I'm so excited for today's guest. Her story is not only inspirational, but it debunks so many of the myths that we have about small businesses getting more seen, getting more hurt and getting more value. Cynthia, thank you so much for being here today.

Speaker2: [00:01:04] Thank you for having me, Gloria.

Speaker1: [00:01:06] I'm really excited, so I want to dove into so many things, obviously you've built your business, started it during the height of COVID. So not only are you are you tenacious, but you're like, I'm just going to do this damn thing, and so much has happened. Why don't you tell us a little bit about what you're building as a CEO of Black Movement?

Speaker2: [00:01:23] Yeah. So as you know, my name is T’nisha Symone, and I'm creating an ecosystem for black fitness and wellness, starting with the launch of the first fitness and wellness app designed for the black community and a couple of months. So yeah, that's that's where we are, that's where we are right now.

Speaker1: [00:01:39] And and when we first started working together last year, you were not building an app. You're actually crowdfunding for a physical space, right? So tell me a little bit about how you've kind of pivoted during COVID and got really creative.

Speaker2: [00:01:53] Yeah, it was a process. It was definitely a process. We like you said we were crowdfunding. We were looking to build the first brick and mortar space for this mission in New York City. But COVID happened, and none of us knew what that was going to mean for our businesses. You know, no industry really could forecast how long that that was going to last or what it was going to mean. And eventually I took some time just away from it all to be able to reflect on the the why for my company and how to best serve my community. I think COVID was a period of time that highlighted some of those really, really clear disparities health wise in the black community. And it became even more important to create a way to address those through our mission and knowing that brick and mortar wasn't going to really be a clear, surefire way to to live out that mission in that time. Eventually, I created a digital platform or designed a coaching method that would be able to fulfill that mission through the first fitness and wellness app for the black community. So it was it was quite a process. But but I think staying true to the why of the company allowed us to pivot because we didn't lose sight of what we were doing it for. We just had to figure out a different vehicle.

Speaker1: [00:03:17] That's incredible. And for anyone that's listening, like if you ever thought that like you couldn't change course or that you feel stuck like this episode is for you. So not only are you not an app developer, you don't come from a tech background, but you're just like, I'm just going to do this damn thing. And you did the same thing with PR a year ago when you were a crowdfunding, you did not have any investors. You weren't launched and you just had a vision. So a lot of people would say, You know what? That's a little too early for PR. I'm not really launched. Why did you say, OK, I might be young in the industry? I don't have 30 years of experience, but I have insight. Why did you decide to actually be like, I'm going to pitch myself and do this thing?

Speaker2: [00:03:54] Yeah. I mean, I think a lot of it was because we needed funding, you know, so I'm like, I can't get funding if I can't talk about what we're doing. How am I going to get the support that we need to actually make it happen? So it was definitely a classic case of I have to get out of my own way in order to put the business first and to live out this mission in real life. So it could have felt like the right thing to do was to doubt myself and to live in that space. But at the end of the day, as much as it prevented me from being exposed and feeling like, Oh my gosh, am I do I belong here? It prevented that, but it also prevented me from the tangible benefits of of promoting my company and actually getting the funding we need. So like a lot of times, humility as a founder looks different. It doesn't always mean like humility doesn't mean hiding. You know, it sometimes means, OK, I might look like a clown or this might not work, but I'm going to do it because this mission is more important than my ego. You know, that's what that was. It was a lot of that. It still is a lot of that.

Speaker1: [00:04:57] Are you sure your occupation is not like spiritual teacher because you're just dropping gems?

Speaker2: [00:05:03] I'm not sure. I think it is. I think it is. I think we all kind of have that, but we're just placed in different avenues to kind of live it out. So maybe it is.

Speaker1: [00:05:11] So I want to touch upon what you said, which is humility as a founder looks different because I've worked with thousands of entrepreneurs there. They all know they're doing something unique or otherwise. They wouldn't start the business, but somehow they still think I'm not ready, Gloria. I'm not an expert. I don't think I'm quite there. But it's like, why would anyone invest in you or want to be a part of your mission if you don't believe in yourself? So can you talk to me a little bit about doing it scared and pitching yourself before you or fully launch before you had a brick and mortar before you even had anything right? And now now you got what? Like, 10 major publications shape Bustle well and good PopSugar. Talk to us about the mindset shifts other than that humility that you had to make in order to just get on the dams and start pitching.

Speaker2: [00:05:55] Yeah, I think, yeah, the humility is a big part of it. And acknowledging the fear is a big part of it, but I think also deconstructing the actual behaviors required to pitch yourself makes it a little bit less intense. I'm like all I'm doing is sending an email to a stranger, and the worst possible outcome is that the stranger does not answer my email. So I just thought of it like that. And I think also separating what I'm capable of doing versus the outcome is really important as well because my responsibility was never to try to get someone to answer my email. My responsibility was to do everything in my power to stack the deck in my favor. So what that means, it's like I like using workout examples. I always or like fitness and wellness examples. I always will tell clients, and this is like a revelation I had to have for myself. The only thing I'm responsible for is what I do in the gym, what I put in my body, how I recover. But I'm not responsible for those other factors like the scale, and I just use that example because I think that's one of the biggest ones where it's like, we'll get up every day. We'll look at the scale and we and if that's if that's something that you've struggled with, you can understand how looking at the outcome primarily separates you from the process. So if you're just focusing on the process and you're like, I'm only responsible for the process, I'll let nature take its course for everything else. That's really what's going to allow you to see the outcomes that you want to see.

Speaker2: [00:07:23] So all I know is my responsibility is to message reach out to every single person that I can consistently. And that's my part. So I was like, Listen, Gloria gave me this, this advice. I'm going to do it. And I also am a big proponent of if someone tells me to do something and I have doubts about whether or not it's going to work, I'm like, I'm going to do every part of it so that if it doesn't work, I can come back and be like, Listen, so I'm always very big on that. And those were kind of that was the stance that I took really those two things I'm going to do everything that I was told and more. And then if that doesn't work, then we can have a conversation, but I'm going to make sure I do my due diligence. And then two was that I'm only in control of the things that I can actually do. I can't make someone's mind, though, a certain way, but I can be tenacious on the side of things that I have the power for, right? So like, like I said, that's like sending out those emails that's reaching into reaching out to people on Instagram through LinkedIn, repeating it if I don't hear from them. So not taking it to the place of imagining all the reasons they didn't answer me. That does happen, but also acknowledging that that's hypothetical. Like, I don't really know. That's also not my business, but my business is to send you this email again because you might not have seen it, you know, like, so that's kind of a thing that helped.

Speaker1: [00:08:40] Wow. Thank you so much. There's so much in there. I want to unpack. So obviously sending emails following up, not being so worried about what the other person is going to do because you're so committed to your y that you're like, People need to hear this. So talk to me more about when we started working together. I have, you know, obviously I have a CPR framework. When you came to work with me, maybe what you thought your pitch was going to be was different than what we sent out. So can you talk to me a little bit about what you've learned about the messaging when it comes to packaging it up for a journalist and not maybe your audience or an investor? Because I really do think that journalists don't want to be your avenues of, you know, advertising. So how do you how do you make your pitch less about you, but also kind of make it about you in the sense that like you're an expert? Talk to me a little bit more about that.

Speaker2: [00:09:27] I think that was one of the biggest perspective shifts for me because I didn't I had no idea like how to actually pitch a journalist or anything like that. So I was definitely leading with a look at how amazing and groundbreaking this business is. It's the first this and that for the black community. I'm like, Wow. And there were people who were excited by this, but I also realized it wasn't giving me the success that I that I wanted. And what I learned from Gloria was very much what their job is, what they're looking to do and how I can align with that, how I can position myself to be beneficial to them in that. So what's going on in our world right now? What are what are they wanting to talk about? What are they not experts in, but they want expertize in so that they can write about something. So that was really what I learned to rely on, like, oh, OK, beyond me being the founder of this company, what qualified me to get here and how can I rely on those qualifications to offer insight to offer expertize in order to then expose or further promote? Yeah, my company let people know about it, but there is like a deeper why behind the company that makes you the right person to to be launching it. And that's really what that's really what your superpower is in that sense. So leaning on, leaning on actual facts and tips and things that I've learned through my ten year career was a lot more valuable and also opened up the door to a conversation about. What I was building more than it would have been if I led with what I was building.

Speaker1: [00:11:00] Yeah, I think so many people think that when they pitch, it's kind of like, Please feature me, we're doing this like my my app is going to be out and it's got this kind of energy that's like, I really desperately need advertising, but I don't have money for it. So please feature me. And what you're saying is, yes, we're going to talk about you. Like, obviously, everyone knows that the reason why you're pitching is to talk about your business, but that is like almost a step too. And you cannot lead with that conversation. So the first conversation has to be relevant, has to be like for your pitch is what's going on in the world and what are three steps that with the wellness industry can take to be truly inclusive? Because even though you're not, you know, like a 30 year old veteran in the fitness industry in your 10 years, you have been in spaces where you're literally the only black trainer. And so there's insight there's value from that. And that is the pitch that we wrote. And so you led with that and three tips for the wellness industry. And then, of course, you know, if they're interested, then they got on the phone with you and then you can talk a little bit more about what you do, but do not vomit your entire autobiography in the first pitch. I think a lot of people think that, and the pitch is just a conversation. So let's go into the actual logistical kind of tactical things. You know, we wrote your pitch, you sent it out, you followed up on DMs. You didn't get a response every time you got, you got rejected like we all do. But how did you turn some of those rejections into an article by?

Speaker2: [00:12:21] Yeah. I think, honestly, most I probably didn't get hear back from most of the people I reached out to, which I think is really important, so it's like reaching out to so many and then getting some some feedback and then reaching out again. So I use the spreadsheet, I put the dates of contact like if I'm being really practical. I was like, OK, this is the date that I reached out to this person, and it was really to keep me accountable. Like, first of all, did I reach out to everyone and did I reach out to them? Maybe like a week and a half ago and I didn't hear back. Maybe I should reach out to them again. Did I reach out to them on a day? That's probably not optimal? Maybe I should explore that for this week. So I'm like, I think I'm losing track of the question. The question was

Speaker1: [00:13:04] Not everyone responded, and you actually had one person who was like, Oh, this is not a great fit, but you kept pushing and kept going, and it actually led to like a full national feature. So tell me a little bit about that turning out. Yeah, maybe.

Speaker2: [00:13:17] Yeah. So this this one in particular, I reached out through Instagram in the DMs. It goes down in the DMs for real. So I reached out to the DMs and she she was like, Hey, this sounds awesome. The only thing is, you know, our publication isn't really writing on the fitness wellness space, but I have some friends over at shape who I think this would be great for and we continue to talk and she connected me with someone. And sure enough, they reached out in time. But I did follow up and they reached out and we were able to connect, and that was one of my favorite features. So, so yeah, I think it's just not. And I think also I had another one and this one was PopSugar, who I reached out to on LinkedIn. And then I sent an email after they didn't respond on LinkedIn, and she was like, really grateful that I reached out again. She was just like, Hey, thank you so much for following up. A lot of things just were like on my plane and I was missing things in the email, but I meant to come back to this and who knows if she would have ever come back to it if I did send her another email? And then that ended up being another amazing feature with PopSugar. Yeah. So I think that that just taught me like because I, even in the middle of it, was having like, you know, I don't know if they really want to do this, but I had to keep, you know, keep going even in spite of that. And those outcomes definitely propelled me to want to continue.

Speaker1: [00:14:33] So. So definitely following up is so important, right? It goes down to the DMs and lean on the side of, like, you know, following up because you said somebody said Thank you for following up with me. Like, Wow, like, thank you for reminding me. Can you tell me a little bit more about following up and feeling like, Oh, I think I'm pushing it too hard? Like, how do you reconcile that within yourself?

Speaker2: [00:14:53] I'm just like, I don't know this person, like, nothing's going to change in my life. Like, you know, either I never meet this person or they become someone I know, and we develop a really cool relationship and they get to learn about my company and all that stuff. But I'm like, nothing changes tangibly in my life. This is a person who I've never actually seen their face. It really just doesn't affect. It doesn't affect anything, you know, like, what are they going to write a publication to say this person just kept sending me emails and now, like, that's not going to happen, you know? So I think that was really it. I just was like, There there's nothing to lose here. And also, man, I read this quote yesterday. I wish I could remember it, but it was this quote. It was like this very deep quote, but it was about fear of like other people and how how crippling that can be, especially when you have a mission that is so important. It's just lies and deception to distract you from what you're really seeking to do, because the idea that I could let someone thinking that I'm extra or just whatever those insecurities are, you're doing too much as person's annoying me. Whatever the idea that those things can stand in the way of what you're building, what you are setting out to do that can change the world around you in the next five 10 years. The idea that the fear of another person on the other side of their computer would thwart that is crazy. But it's so real, you know it happens, but it's so real. And I think when we put those things in perspective, it makes it a lot easier for us to take that leap because what is that leap in comparison to what you're called to do?

Speaker1: [00:16:26] One hundred percent. I got a I got to work with you, I had a book of private session because I need this book. When I'm having a down day, I'm just going to call you up. You've inspired so many of us and you've learned so much about the PR process. And you know, exactly now, like, you know, it's really not a huge lift. It's not rocket science. What are some of the tactical, tangible tips and do's and don'ts, for example, like don't send emails on this day or don't use. Is there anything that you can leave our audience with?

Speaker2: [00:16:53] Yeah. As far as as far as PR tips go, the things that worked for me definitely be organized about it. Keep yourself accountable because fear is normal. Like hesitation is normal, and it's easy to convince ourselves that we did enough if we don't have tangible evidence of what we've actually done. So me having a spreadsheet so I could see who I did reach out to and who I didn't. Prevented me from allowing the fear to kind of pull me back. I could just look at the objectives and say, OK, you reach out to these people. Great. Now you need to reach out to these people. This is who's answered. This is who hasn't put all of that out so that it's objective and you don't you don't kind of run into that difficulty of letting those emotions pull you back because they'll do it. So yeah, so that's one. Just have the tangibles down to is. I think we set it already, but be consistent like this is one of probably the most or one of the most important things you're ever going to do in your life. There's nothing. There's nothing that's more important than you putting your all into that for the, you know, you get where I'm going, right? So and then days of the week, if we're getting really practical there, I have just I have not I have not been too rigid on it, but I definitely lean between like Tuesday and Thursday.

Speaker2: [00:18:04] So sometimes I'll plan to send something on a Tuesday, and I'm like, That's supposed to be a really good day, but I didn't do it, and I'm like, Girl, just send it, just send it on Wednesday. They don't answer. You can send it next Tuesday, you know? So that's kind of how I approached it. I'm giving myself that window aiming for Tuesday. If anything goes down, you have until Thursday and also just being really thoughtful about the kinds of pitches that you send, like writing them out in advance, thinking about how this benefits them? Oh my gosh, I'm forgetting some key things. I also looked up the last like three articles that each journalist did, and I would reference them in our conversation. Like if I really resonated with it, I would say it. I'd be like, Hey, I read this thing that you wrote. I really appreciated this. Like, I would start a conversation and it would be true. So I would look for something that was a connecting point and something that was relevant to what I wanted to speak about that demonstrated. I liked how they already approached the topic, and I would like to continue to dove into that topic with them in a different way.

Speaker2: [00:19:02] That was a really, I think, a really important one. So just doing your research in that spreadsheet, also adding in like the last, the last relevant piece of writing that they did on the topic, one to three of those. So it's not a small task like it takes time, but once you've once you've laid the groundwork, it's a lot. It's a lot easier to to be able to like, facilitate those conversations. I think as founders, we know that no project is as easy as it looks. This is the same way, so there is a bit on the back end that you need to do. But once you've done that, you're setting yourself up for way more success. So breaking it down. The first thing I said was have the tangibles in front of you. The second thing was consistency. Not being afraid for that. I think that's it for things. The third thing was having your pitch like nailed down. The fourth thing was knowing who you're writing to and what they've written about. The last thing I'll say is playing with your subject lines. So sending it out if people are not like it's not working, just change the subject line. That's what I did as well. And some people responded to different subject lines.

Speaker1: [00:20:03] Girl, I just love how you took all the information and you and you ran with it, you're like, I'm just going to do this, you know, and I'm not going to let it stop me because the upside of not only getting featured like it's really nice and yes, you have bragging rights, but knowing that you are worthy and that you are ready and that your story deserves to be on a national publication like shape time. Like, like what that does for your confidence and your why. And that reaffirmation, I think, is probably the most valuable thing more than the money more. I mean, you've obviously won like grants and now you have people blowing up in the DMs. But for you, like what is the biggest benefit of being able to pitch and getting on to 10 plus publications?

Speaker2: [00:20:45] You know, I think it's kind of different from what I thought it would have been. You know, it's it's different in the sense that I think getting it as it was something I thought would be really difficult to obtain and it was challenging. But actually accomplishing it was, like you said, a really big like, Wow, I could do this. But I think beyond that, actually getting to the other side of it did teach me more about more about the value of what I had to say and the value of what my company's mission is then about myself being myself and my business being promoted, if that makes sense. So I think the the I guess ironic part of being able to get the eyeballs that you were looking for is recognizing how much more important your mission and your ability to help the people that your company is designed to help is right. So in a weird way, that definitely took me to a place of understanding why I do what I do and recognizing those things that are driven by, you know, like we've talked about those things that are driven by by ego, those things. And that's what there's a lot of that. You know, we're founders.

Speaker2: [00:21:50] We got to be honest, like, there is definitely that dance as human beings of being like, Man, I really want these things for the for the acclaim of it. And I think that once you're in that position where you're realizing, OK, I am worthy of being here, it stops being about whether or not you're worthy of being here. It starts being about what you're going to do with that space. And that's kind of the shift that happened. Whereas before I was like, Man, I really want people to know about what we're doing. And now I'm just like, OK, I know people care about this mission. What am I going to do with that platform? How am I going to impact and help people with what I have to say and what I'm doing? So I think that was one of the biggest takeaways and I think actually leaning into that more even before you start pitching. If you haven't done that yet, leaning into that element of like, how am I going to add value? I think that that's a really, really key takeaway for your own mental wellbeing, but also for what for you being proud of what you put out into the universe years afterward.

Speaker1: [00:22:48] Yeah, I mean, I say that in my master class, I say literally, I want everyone to get five rejections, whether it's getting into the DMs of that editor of that dream outlet that you're like, there's no way they would ever respond, get comfortable with that because that's what it's going to take for you to get like move mountains and compete with these $20000 a month agencies. You know, they're charging people. If you can get comfortable with five rejections and then maybe 10 and then look at where you are now. I mean, you have if people Google you, by the way, for anyone out there, please Google Tenaciousness and she's doing incredible things. Her company is black movement black. So please go. You're going to see like literally like time, shape, bustle, popsugar all within what like one to two months of pitching. It's not like you've been working on this for three years and like, you literally got all of those within, like forty five days of pitching and then you ran, you wanted twenty five thousand dollar grant. And then, you know, now you're focused on such mission driven things that it's not even about the press anymore. It's like, yeah, like, yeah, you know, I'm sure people are hitting you up now organically because they google you. But now you're like, I'm just here for my why. And if you want to learn about it because it's important and it deserves to be here, I'm happy to talk to you. You know, that's the energy from, you know, it's so refreshing. So why don't you tell everyone like what what you're working on for this year and how people can find you?

Speaker2: [00:24:09] Yeah. So I mentioned it a little bit at the beginning, but we are launching the first fitness and wellness app designed for the black community. I'm really excited about it. It took such an internal shift to be able to turn something that was brick and mortar and so easily conceivable into something that could be accessed digitally and just a little bit of background about it, right? The Black Movement app is on a mission to dismantle health disparities in the black community, but we are really intent on how we do that. Doing that through research backed holistic fitness and wellness plans that prioritize culturally resonant content, black representation and accessibility. And so really like being able to center elements of the diversity of the black experience on a platform that allows black folks to know like, Hey, this is this is intentionally created for you. This space was designed because you exist and also tangibly seeing impact in our overall well-being. I'm a big proponent of the fact that everything that we do, our ability to show up as full human beings and kind of live out the missions we have in this world come from us being whole and well. And that's something that I want for every black person and I'm like really excited about creating a space to do that. So that's what the Black Movement app is about. We are launching soft launching in two months and we're giving two hundred people 90 days of free membership before we launch to the public. So if you're like, this sounds like it's for me, you can check us out at black where you witness your launch.

Speaker1: [00:25:49] What month

Speaker2: [00:25:50] October. But I haven't released an official date yet. I will. You can follow us on Instagram at black with a QE Inc i n c. So that's BLA Q Inc and the website is black. Just like that black movement dot space, and you can read a little bit more about who we are as a company and more about the app, and you can sign up through there. We'll have some other fun things going on, too, but right now that is the focus. Being able to reach all of our community in a really, really unique and unique way that hasn't been done before is what we're all about.

Speaker1: [00:26:21] Yes, I am so proud of you and I was just on your website yesterday, and I see, you know, all of the press logos that you have on there, but even more than just your press. So goes through the course of this interview the way you even like speak on this podcast, you're so clear about your mission and your message. And I have a feeling that comes with, you know, after like refining it and writing your pitch and pitching it and getting feedback and being on all these publications, I feel like you're so clear now with the way you communicate because you practiced it.

Speaker2: [00:26:50] Yeah, I remember the first interview I had for press, the first phone, and I was like, OK. It was just like, Oh my gosh, you know, kind of unsure about all of the things that you need to say. And just like, Wait, this is going to last. I will definitely say, Oh, that's another thing. Just have some bullet points written out so that you can kind of make sure you hit on those important things. But after that first one, it started to become a lot more conversational and I realized, Oh, I can be myself here and I can tell the truth about what I'm actually trying to do through my company. So, yeah, I definitely I definitely believe that it's practice. It allows you to solidify what you're doing and become better at talking about it. So yeah, thank you for that.

Speaker1: [00:27:29] Thank you. Thanks for reminding us that your y is always your truth and it's always bigger than what you're selling, what you're, you know, promoting. It's always bigger than that. So I encourage everybody to listen to this episode to follow T’nisha support where she's building and find it in yourself to find your why? Be so unapologetic about it that you're not worried about pressing a couple of buttons because the upside is so amazing. Thank you so much for this inspiration you gave us. I cannot wait to keep following your journey. It's I've known you for a year now. I'm blown away by you and how you pivoted. But the arc of your story, your why is still the same. Why the same? Why? From the pitch that we wrote a year ago. So you're staying true to that?

Speaker2: [00:28:11] Yes. Amen. Thank you so much, Gloria.

Speaker1: [00:28:14] Thank you so much, everyone for listening. Don't forget to subscribe and share this episode. If you felt like it gave you inspiration. Follow us and T’nisha. I'm at gloriachoupr CHOU and T’nisha is at black que on Instagram as well.

Speaker2: [00:28:30] B L A Q U E dot INC

Speaker1: [00:28:33] ah, blaque.inc Yes, OK, got you.

Speaker2: [00:28:36] Yes, it's fucking awesome. Good luck, everyone.

Speaker1: [00:28:44] Hey, small business hero, did you know that you can get featured for free on outlets like Forbes, The New York Times, Marie Claire, PopSugar and so many more? Even if you're not yet launched or if you don't have any connections? That's right. That's why I invite you to watch my PR secrets masterclass where I reveal the exact methods thousands of bootstrapping small businesses used to hack their own PR and go from unknown to being incredible and sought after industry experts. Now, if you want to land your first press feature, get on a podcast, secure a VIP speaking gig or just reach out to that very intimidating editor. This class will show you exactly how to do it. Register now at gloriachoupr.com/masterclass. That's Gloria Chou, CHOU pr masterclass dot com, so you can get featured in 30 days without spending a penny on ads or agencies. Best of all, this is completely free, so get in there and let's get you featured.

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