How to Delegate Pitching And Outreach With Success
Why Delegating Outreach is Key for Business Growth
As a small business owner, it’s easy to feel like you need to do everything yourself. Your business is your passion, and overseeing every detail seems natural. But the reality is, trying to handle it all can lead to burnout and missed opportunities. One of the most effective ways to streamline your workload and scale your business is by delegating your PR outreach to a team member, whether that’s an intern, assistant, or contractor.
Delegating outreach ensures that you maintain ownership of your media relationships while freeing up time to focus on big-picture goals. Here’s how to do it effectively.
Steps to Successfully Delegate Outreach
1. Document Your Process
Before assigning tasks, clearly document your outreach process.
Include step-by-step instructions.
Outline tools and templates your team can use.
Highlight any nuances, such as how to personalize pitches for different media contacts.
Providing a clear roadmap ensures your team member knows exactly what’s expected and gives them the tools to succeed. Over time, they may even improve your process, creating a more effective system.
2. Focus on High-Value Outreach
When delegating, prioritize impactful tasks.
Don’t: Include links, media kits, or lengthy attachments in initial emails. These can trigger spam filters or overwhelm recipients.
Do: Lead with value and keep emails concise. A brief, compelling pitch highlighting your expertise is more likely to resonate.
By emphasizing quality over quantity, your team can focus on building genuine relationships with journalists and editors.
3. Accept Imperfection as Part of the Process
Delegation isn’t about perfection—it’s about progress.
Be patient as your team member learns the ropes.
Encourage feedback loops to identify areas for improvement.
Celebrate small wins to build their confidence and refine your approach.
Remember, mistakes are inevitable, but they’re also opportunities to learn and grow.
The Benefits of Delegating PR Outreach
Delegating PR outreach allows you to:
Save time: Free up hours to focus on strategic initiatives.
Expand your reach: With a dedicated team member handling outreach, you can connect with more journalists and editors.
Boost productivity: Focus on high-impact tasks while your team executes the day-to-day efforts.
By empowering your team to take ownership of outreach, you can position your business for greater visibility and long-term success.
Community Support for Small Business PR
If you’re looking for guidance on pitching and outreach, join the “Small Biz PR Pros” Facebook group. With over 1.3k members, this supportive community offers live training every Friday at 12 PM EST. Learn from founders who’ve achieved press success and gain actionable insights to elevate your PR game.
Final Thoughts
Delegating PR outreach is a game-changer for small businesses. With documented processes, a focus on value-driven pitches, and a willingness to embrace imperfection, you can maximize your team’s potential and set your business up for success.
Let’s make this year the year you confidently take your PR efforts to the next level. Remember: just keep pitching, following up, and learning as you go. You’ve got this!