How early do I need to pitch for holiday gift guides?

Most national gift guides work 3–6 months in advance. For December features, pitch July to September. Digital outlets have shorter lead times but still require early pitching.

Do I need a PR agency to get into gift guides?

No. Many small businesses land gift guide features without a PR agency. A strong pitch, good images, accurate pricing, and a link are the main requirements.

What should I include in a gift guide pitch?

Include a short intro, what problem your product solves, price, link, product details, and high-quality images. Keep it under 8–10 sentences.

What types of products get featured in gift guides?

Products with strong use cases, good photography, and compelling founder stories in categories like wellness, beauty, home, kids, tech, and novelty perform best.

What is the AI Visibility playlist?

The AI Visibility playlist is a curated series of podcast episodes teaching small businesses how to combine AI tools and PR to increase brand visibility and media features.

How does AI help with PR?

AI speeds up research, identifies story angles, drafts pitch variations, and helps founders understand which topics are trending. It can reduce PR time by over 50%.

Do I need to be tech-savvy to use AI for PR?

No. Anyone can use tools like ChatGPT or Perplexity for pitching, angle creation, and research with simple prompts.

What is PR for small businesses?

Small business PR focuses on earning media coverage through storytelling, pitching, and credibility—not paid ads. It helps build trust and visibility.

Is PR different from marketing?

Yes. Marketing is what you say about your brand. PR is what others say about you. PR builds credibility through earned media, not paid placements.

Can small businesses do PR without hiring an agency?

Absolutely. With strong angles, a clear pitch structure, and good timing, small businesses can land national media features.

What does DIY PR mean?

DIY PR means pitching the media directly without hiring a publicist. It involves crafting your own pitches, understanding lead times, and building relationships.

Yes. Many founders land major features in top publications through clear storytelling and a strong pitch framework.

What skills do I need for DIY PR?

Clear writing, understanding your audience, and identifying a relevant angle. No connections or previous PR experience required.

What is PR for product-based businesses?

Product PR helps physical product brands get featured in gift guides, roundups, and magazines to boost visibility and credibility.

What do journalists look for in product pitches?

High-quality images, accurate pricing, a compelling story, and clear links. A concise pitch with essential details performs best.

Can small product brands get into national publications?

Yes. Many small brands get featured in major publications like BuzzFeed, Forbes, and Real Simple with strong positioning and timing.

How is ChatGPT changing online search for ecommerce?

ChatGPT now recommends products directly in conversational search results. Brands with strong PR and media features are more likely to appear.

How does the Shopify and ChatGPT integration work?

Shopify merchants can use AI-powered search where customers ask questions and receive tailored product recommendations based on descriptions, reviews, and media mentions.

How can brands increase their chances of appearing in AI search results?

Brands with strong PR, authoritative backlinks, optimized product descriptions, and clear metadata are more likely to be recommended by AI models.

The Rollercoaster of Entrepreneurship

Let’s be real—these past few weeks have been rough.

3 team members left for various reasons.
Ad costs skyrocketed by 400%.
Our webinar tech platform failed.
Wedding vendors tried to change contracts two months before the big day.
My wedding dress wasn’t perfect, with unfinished seams and uneven details.

It felt like everything was falling apart, even though I was entering 2024 with big goals and new energy.

But if there’s one thing every entrepreneur knows, it’s that success isn’t about avoiding challenges—it’s about riding the waves of highs and lows.

Finding Gratitude in the Chaos

Last night reminded me why the tough moments are worth it.

During our PR Starter Pack coaching call, I witnessed a beautiful display of community, support, and celebration:

Small business owners showed up for each other.
Wins were shared, and everyone felt seen.
We cheered on those awaiting their “big break.”

PR Success Stories That Inspire

Our PR Starter Pack members are constantly seeing wins, and here are just a few recent examples:

1. Samantha Ong, Founder of Joeydolls

Featured on Buzzfeed using the program’s strategies!
Repurposed her feature into a blog post, social media content, and more.
Other features include The Spruce, Good Housekeeping, and podcasts.

I WANT TO GET FEATURED

Dr. Misty Freeman

Featured in an article about how biases in AI deepen the digital divide.

Clean Beauty Founder Marilou Hamer

Showcased the power of global PR with French media features.
A great reminder: Visibility is global, especially for our Canadian members!

What These Founders Have in Common

These incredible wins were achieved without:

Paying for play.
Offering affiliate commissions.
Preexisting media relationships.

Instead, they leveraged their mission, vision, and the guidance provided in our PR program to secure media coverage.

Why You Should Start Now

With March around the corner, it’s time to:

Connect with media outlets.
Share your story to get featured.
Build visibility and attract more customers!

💡 Ready to make 2024 your most profitable and visible year yet?
I WANT TO GET FEATURED

💡 Want more customers and greater visibility for your brand?
I WANT MORE CUSTOMERS!

The Power of Community and PR Support

Join an inclusive, supportive, and highly engaged community where you’ll learn:

How to pitch to media outlets.
How to repurpose your features for blogs, social media, and SEO.
How to grow your visibility without paying for ads.

💗 If you’re ready to level up your business, this is your sign to join us!
Join Our Community

I WANT MORE CUSTOMERS!

With March around the corner, the time is NOW to start connecting with media outlets and placing your story in front of them so they can write about you!

Cheering you on,
Gloria

PS: Have a question about the PR Program? Dm me on Instagram AND LET ME KNOW so I can reply and help you make the right decision to grow your business. I got chu!

Join the PR Secrets Masterclass

Get the PR Starter Pack

I've been having a few sh*tty weeks. Maybe you can relate.