The KEY to getting in the press is knowing what editors want: they want a good pitch, not a product brochure in email form. In order to stop paying for users, break free from PPC, and save your runway, you need to know how to get featured in the press—the only free and sustainable way to get traffic and build credibility that lasts.
Read MorePR is often said to be more powerful and enduring than marketing efforts, so to give you some much-needed optimism, here are 3 steps to doing a “PR Check-In”.
Read MoreAlthough PR may seem like a challenge in the early stages, I have found that there are 5 key strategies startups should incorporate ASAP to get ahead. These are completely free and actionable steps you can take today to get featured and elevate your brand presence.
Read MoreRemember your mission: to help share information that helps people better understand your industry.
Read MoreHow to speak like an on-camera expert? Take the pressure off and focus on these tips to get you interview-ready.
Read MoreA huge obstacle in my clients’ sense of confidence during an interview is the worry that they have to be precisely accurate about every single thing they say. Here are a few ways to structure your sentences to reduce your fear of giving precise figures
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