Episode 11: How to Find Your Million Dollar Pitch With Shark Tank Contestant and Elevator Pitch Champion Precious L. Williams
What if you were stuck in an elevator with Oprah or your biggest potential investor? What would you say to them?
Every business needs an elevator pitch that is capable of capturing people in seconds, but more importantly, one that can generate millions of dollars for your business.
In this episode, we’re welcoming Precious Williams to the podcast to teach you the secrets to a million-dollar elevator pitch. She’s covering everything from rejection to confidence-building to crafting your perfect pitch.
Killer Pitch Master Precious Williams has been a speaker for 26 years. She used her moxie, grit, and determination to talk her way into funding for a company that didn’t even exist — Curvy Girlz Lingerie. Her ability to think on her feet, boldly break the rules, and tell a story has since made her the #KillerPitchMaster. Some also refer to her as the female McGuyver of business! Not only is she a 13-time elevator pitch champion, but she’s also successfully appeared on “Shark Tank” and taken her company from $0 to multi-6 figures in less than 2 years.
Besides helping women entrepreneurs and business leaders, she also conducts corporate training, helping teams to create killer communication skills, craft messaging, and understand how to pitch and build sales programs. She’s a world-class speaker for global brands including Harvard University, Google, LinkedIn, Microsoft, George Washington University, Intuit Quickbooks, NBC Universal, PwC, and more. Never one to forget her roots, she gives back by working with organizations like Bottomless Closet, the Bowery Women’s Mission, and Dress for Success.
Topics We Cover in This Episode:
Developing confidence
Being unapologetic about who you are
Turning rejection into opportunities
Defying the odds
Turning your perceived flaws into your secret weapon
Why you need an elevator pitch
The importance of standing out from the crowd
How to be a master storyteller
The best things to include in your pitch
If I asked for your elevator pitch right now, could you deliver it with confidence? If not, it’s time to get to work. As you’ll hear in the episode, I’ve got some work to do too, so I’m right there with you!
Take the FREE six-question quiz at www.pitchingforprofit.com to see where you are with your pitching right now and where you need to be.
Don’t forget that you can watch the #1 PR Masterclass for small businesses to help you get a media feature in 30 days at www.gloriachoupr.com/masterclass.
Resources Mentioned:
Take Precious’ quiz: https://pitchingforprofit.com
Buy Precious’ Books: https://learn.perfectpitchesbyprecious.com/triplethreat
Crowdfunding Campaign: https://ifundwomen.com/projects/where-does-money-reside-business-sales
Follow Precious on Instagram: https://www.instagram.com/perfectpitchesp
Connect with Precious on Facebook: https://www.facebook.com/PerfectPitchP
Follow Precious on Twitter: https://twitter.com/perfectpitchp
Connect with Precious on LinkedIn: https://www.linkedin.com/in/precious-l-williams
Follow Gloria on Instagram: http://www.instagram.com/gloriachoupr
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com
Additional Resources:
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Transcript
[00:00:00] What have you ever stuck in the elevator with Oprah or your biggest potential investor? What would you say to them? Every business needs an elevator pitch. One that it's capable of capturing people in seconds, but more importantly, one that can generate millions of dollars for your business. On this episode, my friend, we're going to show you the secrets to a million dollar elevator.
Hey friends, I'm Gloria Chou, small business PR expert award-winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message, because let's be honest, we simply cannot make the impact.
We're here to. By hiding behind the scenes. So on this podcast, I will share with you the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self you're in the right place.
This is a small business [00:01:00] PR podcast.
What's up. So excited for today's guest. She is incredible. And I'll tell you why in just a second, but not only that she has been a public speaker for 26 years. She's been on shark tank, 13 time elevator pitch champion. The one, the only precious Williams. Welcome to the show. Oh, I'm so excited to be here, queen with Guinea.
Now you have this infectious energy, this confidence, this way to draw people into your world. And I want to know, have you always been that way or was this something that you developed throughout the year? Well, to be honest with you, I have developed it when I was growing up in St. Louis, Missouri. I grew up with a mother who just despise me, just did not like me.
And so the only place I could feel comfortable was at school. Well, back in the day, we used to get paddled for talking too much, but that's the only time I could talk. And whoever thought that the very thing that got me in trouble when I was little was the very thing you get [00:02:00] paid for today. So over time, Listen, I wasn't the pretty one.
I w I wasn't the one who came from a good family, but I was the most energetic and the most fun. Right. And I can make people laugh. And the older I got, the more I realize it. And I don't know if you've ever felt like this too. But the older I get, the more I'm unapologetic about who I am. Like, I would love to have been this way all my life, you know, and to just be me and to be as colorful and as bright and to change my hair, like I changed my underwear and it just be me unapologetically.
I'm never going to be. I've never had six-pack abs I really don't think so. Brazilian butt lift. Um, my skin color is not going to change overnight, but you know what? I'm still in love with me. And I feel like the more I love on me, the more people love on me because they can feel it. It's not false. It's not fake.
I don't run around and say, oh, I got the neatest Burke. And I'm like, baby, I am the Birkin. So treat me right. 100%. Now I want to go into all the [00:03:00] things that you've done, but you've been a public speaker. You've been on the world stages. You net you're now judged pitching competitions, but now you're also, you're also a world-class speaker for global brands like Harvard, Google, LinkedIn, Microsoft, and rooms that maybe you go into and you don't feel like there's a lot of people who look like you.
Right. You also told me that you used to be. 300 something pounds. And you had like a laundry brand and people were like, nobody gonna buy that, but then you made it a success. So tell me about how do you build up that mental resilience to turn something that looks like a lot of rejection into opportunities for.
Well, I, that's a great question. And when I think about how I grew up, I was always told I would never make it. And I just, I just really felt like I was going to, I felt like I was a star that had get to shine. And so, yes, my parents rejected me. My family rejected me going in different schools. I felt the rejection of students, and yet there was still something in me.
You're going to make it. You're like, it's like knowing you're, you're destined for greatness. I knew when I was five years old watching [00:04:00] Sally, Jesse Raphael and bill Dunn, who I know somebody, I like, Ooh, I'm like, they were big time talk, show hosts previous to Oprah, Sally, just who I, it was a short white woman with red glasses.
I just loved her red glasses. And I just felt like, you know, I know how to talk to people. I know how I know how to converse. If I was younger than like, I know how to calm a safety, you know? I think that my resilience actually comes from, I kept going when he said it was impossible. When it, when I, when they said I would never get into college, I got into Spelman college, fully funded for four years, kept getting scholarships while I was there.
The first recipient of the bill, bill, and Melinda gates scholarship got into Georgetown university law center on my first try, you know, got a full scholarship. There got kicked out different store for a different day. Got a full scholarship to Rutgers school of law. Finished number one, student attorney in my class, and then went on to pass the bar on my first try all the things people say, oh, you'll never pass the bar.
Black people don't know how to do this. Well, I don't know who you talking about. [00:05:00] I can only be precious Williams in this moment. And then when I started my first company, you know, I was dating a very famous Hollywood actor. There is no way that it makes sense that a 327 pound woman, because you had a very famous whole snack of a male actor.
And he was flying me out. Like I was an Instagram body. I was like 3 27. That's not, but he loved having me on his arm and I couldn't, I could never get over that. And I think that that just goes to show you that I love to defy the odds because the more I do it, the more other women know if they can. And just like you, Laurie, you're all about, you know, how do you get the media attention?
How do you get? Cause it explodes your sales when you're in front of the media, it's like, oh, That's visual. Some people will never have that opportunity. So some people need to get in people's inboxes. Some people need to bait, attract, and close people on the internet. Some people need to be able to, what do they write in, in where they want to go down and somebody's DMS.
If you want to get people to buy your [00:06:00] books and stuff like that. How do you do it? That's where I come in because I'm the killer pitch master. But the only reason I got here is because my back was against the wall. Nobody believed no family and friends around. So I had to go all in. When I met the producers at MSNBC at this event, I pitched not knowing what I was doing.
Luckily it got me on your business with JJ Romberg and 54 seconds. I walked away with $500,000. It still sounds incredibly crazy. To this day, but you know, I'm forced to fire. You know, I remember there was this restaurant called JBL. He said, I walked through the fire. Don't smell like smoke. And I hope that people see the same in me.
Like I would never think you were homeless. I would never think that you went through severe alcohol addiction. I would never believe in. It's like, yeah, I did. And I believe that most people are walking wounded and you're stuck there. And I just, I, I couldn't say. I had my legacy is not about me. I don't have children, but I have a gang of women behind me who, when they see me do it and they [00:07:00] see you do it.
It is possible. That's amazing. I mean, that's why they call you the killer pitch master. So not competition now. Biggest mole. I don't, I don't, I don't, I, I don't, I don't, I I'm like Nicki Minaj. I got bad vision. I don't even see competition. I love that your book was called. Why don't you tell us that the name of your.
Oh, you mean bad bitches and power pitches for women, entrepreneurs and speakers. Only 40 years old. He was only because of my book coach now who's also a publisher. She, we were just on the phone talking. She's like what a book yet. And you just do, did you tell him at two and a half months to write my books?
He said, what's the title? I knew it was bad bitches and power. When I won the black enterprise elevator pitch competition May 16th, 2013. That's what they called me in backstage. Oh, that's that bad bitch. I said, and then I thought happy just in power pitchers. Hmm. [00:08:00] But you know, I fought, I fought tooth and nail with people about the title.
Yeah. But overall it just grabbed people. It really did. Cause it was like, who has the odd gassy? I got the audacity and precious Williams to kill a pitch master. I love that you bring your own. And I think he is. I wrote this for, for real women, entrepreneurs and speakers, just because I think no matter how high up the food chain you are, you're going to do what confidence issues you're going to think.
You need to look, sound and act like everybody else. And I'm gonna tell you, let your perceived flaws be your secret weapon. All the things that society says, age, race, class, sex, sexual orientation, gender disability, differently able to use them to your advantage. And when it comes to pitching and I'm speaking to the media pitch queen right now, You got to leave with difference.
I'm not here to listen. I can't be Imani and I can't, I can't be, I can be Tyra. I can't, I can't be Wendy Williams. I can only be precious Williams and I'm going to own that to the day I die. It's like meeting Beyonce. I love it. [00:09:00] So, you know what the flow with me was speed. It was singing our wipe up the floor with her, with pitching.
Yeah. So on your zone of genius. And I want women to not be so blown by confidence or what somebody looks like. I'm like, you need to go in, like you are the Beyonce of your, of your industry. Cause I knew I do. I wish I wish somebody would like, oh, you need to look at. You know my name, I don't know yours.
What does it tell you? That's amazing. I know my brain now going back to the pitch, right? So obviously there's, there's so many parts of the business. There's marketing sales, accounting, like, whoa, why, why should everyone start with a pitch? And just to clarify, a pitch is not like your about section with five paragraphs, right?
Like what can you define? What is a pitch first and then why should everyone have it? Well, a patient is short, brief way of introducing yourself to who you hope is the interested party. And when you think about a pitch, it's really just really rapid fire quick and may have 30 seconds, 60 seconds, maybe even 90 seconds.
It's like if [00:10:00] Oprah got on an elevator with you, were you going to say 30 to 45 seconds? It's going to. I pray to God, you don't say, Hey, Oprah. I love you. The watch you for 25, you wasting time. She hears it all day. What are you going to say? That's going to grab her. So a piece has to have a hook you want to, you want to start off with a bang with fireworks.
Do you hear what I'm saying? Oprah has heard a lot of things, but she wants to hear people who will stand toe to toe with her and be like, What did, uh, the entertainer, uh, gosh, what was his name? He was on committees. I ain't scared of y'all. I ain't scared. So when you think about a pitch, right, you have to think about it like this.
You go to somebody's house. It's somebody cooking up. Oh, cook it up. It's Thanksgiving. It's Christmas, all that sort of thing. Yep. You're over the house. Everything's smelling. Good. Chopping it up. Everybody feeling good. You put the stuff on your plate. Ooh. Data's all this kind of stuff. Y'all sit down. You look at this plate and everybody says, great.
What's on that plate is your books, your [00:11:00] business, your brand, your product, and your services is all that makes you you. But that first fork, that first spoon, that's a pitch. It's not everything. It's just enough to wet their appetite. We want to entice them to come more and to learn more, to seal the deal, to get to the next, uh, appointment.
The next one. Uh, pitch. Isn't the thing that just automatically closes some people it does, but for most people, you're trying to get to the next step of the next step, but you have to engage and you have to excite and you have to titillate. So when it comes to pitching, I want to be clear about this when you're pitching, whether it's an elevator pitch, a media pitch, an investor pitch, a speaker pitch, a sales pitch, an interview pitch.
You have to, who are you asked the question, who are you? Why the heck should they care? Number two. What do you do? Like you hadn't been clear. It's crazy how most people are like, no, this is what I do. And like NY, really? What you do, who do you, number three. Who do you [00:12:00] serve? Like who, who really is your target market?
Why number four, drop some secret sauce on them. What is it about you that makes you equipped to handle this particular? And number five, what is your call to action? What do you want them to do after you pitch? Do you want to buy something? Do you want them to go to your website? Do you want them to take a look at what you're giving them?
Do you want them to, you know, book a call a consultation, be very, very clear and again, start off for the bank and then with fireworks. Now, if you want to elevate the game and this, this is just very political. These are the kind of things that you start off with, but you really want to elevate your. Start with the question, a startling statistic or a quote every time I think about when I was on shark tank, I was hitting them hard.
I just had them like spell back. So you want throw something out there that interrupts the pattern of boring. My name is, this is what I do, right? Care. Number two, [00:13:00] you have to be a master storyteller, no matter how short or long of a time you have, what do you want to leave them with? And we learned by store.
My shark tank pitch was all about the curvy girls was all about Valentine's day, but people forget that we met with the liberal media, more meat on their bones. They want a Valentine's day, too. They want to dress up in all kinds of nice things for whoever their partner is. Number three, you have to be bold and unexpected.
So you can't just talk about it. Like just some random business off the. You had to bring that fire and that passion to it. And you got to draw people in. So your pitch can't be monotone. You gotta bring it like, you know, when I hit the stage, I attack, I go hoard, like, is this is how I'm doing. And then you have to think about this.
What challenge does your target market actually have? Can you quantify it? Can you qualify how many people are in the market in that specific market? Right. So for curvy girls, there were over 40 million women. So [00:14:00] sports, you know, larger in the United States, just like me, we all want a pretty underwear. So you put 40 millions.
Like it ain't like it ain't like 40. Oh,
And then Y Y you, why would you even come up with something like this? Because I had the problem, not only did I go to every lingerie store in Brooklyn, Queens, Brooklyn, Manhattan, and the Bronx, because I wanted to see from the highest of the high LA Perla agent provocateur to war you're now Wolf or down to the neighborhood shop, what they got, what do they have for us?
What if you're upwardly mobile professional woman, you should have some. And we were going to create it. And then finally with your call to action, really make it very, very clear that they don't want to invest, or they don't want to work with you. They're going to regret it. So give them that fear of missing out.
Oh, I love a little FOMO. You got, you got to give them a little FOMO. You know what I mean? And so when you're at a networking [00:15:00] event, I really want you all to stand out and take a serious, it's not, I don't care people. I've heard your pitch over and over. Repetition counts because when they're pitching you to somebody else there be using your words.
So make every word count. Just like you, Gloria. I know you don't make those words count. You don't have to use 15. You don't have to have a table of contents, go ham and cheese on them. They will never forget you. And for my introverts, let me just say this. Be the quest don't want be the cornerstone. You do not have to be big and gregarious and all over the place.
Like. But own your craft and know your zone of genius and get with someone who can see things in you. You can't see in yourself that will be highly attractive to your target market, because you don't ever think about your target market. So that's why you, you go to Gloria and that's why you go to me. I love now there's so many ideas, I think now with like zoom and.
Just social anxiety. It's so important to hook people in within the first five minutes now, not everyone's style is like bang, you know, but I do think, no, [00:16:00] not at all, none at all, but I do think that if you're wasting time in the elevator with Oprah saying your name and why you love their show, you're wasting precious time.
Right. And so that's why even in pitch writing, I don't want people to put the name or their company name in the subject line to the editor because I don't know. Right. I have no idea. Why would it? It doesn't, it doesn't matter because you're not selling to them. I don't think she would put her name in the times.
He'd be like, you see the subject matter. You see exactly. So let's workshop this a little bit. I've never done this before. I'm putting myself on the spot here and by the way, to everyone who's listening precious was not prepared for this, but I like to serve myself on a platter to you, this pitch Slayer and offer you my pitch.
Basically pick it apart and help me improve. Okay. So I help bootstrapping small business owners go from unknown to being more seen, heard, and value with a proprietary framework. That's gained over 1 billion organic views.[00:17:00]
um, I mean for once that one sentence, yes. Do you want me to keep going? Oh, I didn't know if there was going to be more, I didn't know if there was going to be more so queen, um, I think, I thought that was a, I thought that was a very, very good job because what you were saying is, okay, the 1 billion, 1 billion views.
I'm like, man, I ain't even, I got that over a billion views. And then, you know, helping them become more visible. And we were talking, the first thing I heard was go from unknown to being legendary. That's what I heard as you were talking, you know, and one of the things that you used were proprietary and things like that.
I, I think for me, what I would love to hear you start off with is really. Instead of just explaining their pain point, make it visual and a story. Right? So like, to me, I think about all these small businesses, no one's ever heard of you, right. Your phone ain't ringing. There's nobody popping in these emails.
You haven't seen the sales since you don't even know [00:18:00] what are we going to do? What you. Is there a way that you can go get this kind of help. And then you go into, you know, who you are. Is it go into what you do for these, um, for these clients or prospects and turn them into clients where you say I help help ongoing.
I don't like to wear help. You were hired to do this because when you're hired, what a money reside, what a money, but too many people use help statements. And it doesn't work for. And I think the reason why it doesn't work for me or why been, you know, so into the companies, corporations, nonprofits, and foundations is because hired is that kind of word.
It's like a lot of people get help and don't know what the heck they're doing, but when you're hired, you are the go-to expert for that. And that's what you are Gloria. So I don't know about you. I will work with you because you know what the phone ain't right. Um, I've tried other things that didn't work.
And what I need is someone who can take a [00:19:00] bird's eye view on what's really not working. And we use it that 1 billion views. What does that mean? Mm, that's what I want to know. So if, even if you've got an over 1 billion views, what has that led to? Is that more repeat clients? Is that, you know, really getting the, going from what's it called, going from unknown to legendary.
Like it's like the more eyes that are on you, the more chances you have to sell your expertise or things that are, or what you have out there, you may have a greatest idea that is just sitting in your house. And it will be in the cemetery. And so some of the greatest ma some of the greatest ideas never got out because they didn't.
So 1 billion views is awesome, but what does it lead to? And finally, we should call to action. I didn't hear a call to action. Do you want them to call you on to go to your website, you know, and maybe explain to us a little bit more about public relations and how. How has that in the overall strategy [00:20:00] of marketing, how does that lead to the sales, but queen, well, one sentence you had me anyway, but I'm just telling you as you build on that, um, I'm always like, okay, so then what that 1 billion views.
I know people, I listen, 1 billion views. I know somebody making some coin, somebody, somebody came out of the darkness into light. Somebody became a go-to expert. Somebody said. Why not you. Yeah, exactly. I like that. So that they can write so that they can make more sales without ads or agency so that they can.
Yeah, you can even drop in a testimony, the testimony, so slack channel, but I love what you said about help testimonial. Cause people list people like, you know, we're talking to like, you go to testimony like so many testimonials. Yeah. You're right. Just need to be more. I like how you said you don't like help.
It's kind of like a blurred, so how can I, how can we replace that as it with I make, I get, I like, how would you replace. Well, as I said before, you still hired by these people. It's not like people in [00:21:00] communities, I'm telling you this free, free stuff. You be like this ain't no freestyle. This is a business.
This is a charity. So hired by, or, you know, by working with me, you know, you will gain this or something like that. So you can switch it up, right? Not every patient's assigned exactly the same, but as you're gauging your audience or who you're in front of it, Because you're in front of small business owners, I will also say to you, because you're also a speaker, is that, you know, you, you probably are doing masterminds.
You're probably doing also other kinds of stuff that people don't know. And so, whereas you're working one-on-one, they're probably people who'd be like, yo, let's get five of us together because we need her. Now we need. We need, I don't know, five hours, four hours with you and let's go ham and cheese because we can't, we need you and you're worth paying a premium price for, you can buy all the things in the world, but that one-on-one would Gloria.
I know I would be on [00:22:00] that. I love the premium pricing. I love the confidence going back to premium pricing. I know a lot of audiences that are listening. One thing they always have. How can I charge more? And I think having a killer pitch allows you to do that. So what are some of the other words or phrases that.
It makes it cheaper, like ma you know, makes it less valuable. What are some of the words that we should avoid? So you said help is one of them. Don't, don't say that. I think some other things that people will do is they'll, you know, regurgitate what the gurus will say. So I'm in the speaking space, speaking and training, I don't necessarily call myself a coach because I don't believe I am.
I'm really a trainer and a teacher and an author and everything like that. A world-class master community. And so being able to say these sorts of things and utilizing those, those names of those companies or in your realm, you know, the type of media companies have gotten into the, give the holiday gift guides, you know, the, what the money reside, where the money reside.
I also think that. People can read through the lines when you don't have any [00:23:00] testimonials or the testimonials sound real vague. So if you're vague about what you do and Gloria know, you know this, if your big media outlets, aren't interested, you have to be uniquely at me. A little bit of funkiness. You have to go against the grain.
All you're doing. It sounded like everybody else, baby, why I would treat you average, random, ordinary. I promise you. Because there's nothing special about you, you and you look at the news. Yes. You're going to see the murders in Oakland. That's cute. But then you're going to see the celebrity stories.
You're going to see who's wearing what who's doing this. Where do you fit in there? Do you fit, or do you have a lifestyle thing that's really popular right now? Do you have an innovative way of looking at an old concept? What is special about you and what you're doing? And you have to be able to put it in a different way.
I'm the killer pitch master where I tell you. Let me help you slate all competition with a killer pitch, hashtag killer pitch master perfect pitches by precious enough, see it, say it, and then you don't get the dropper. [00:24:00] You know, the shark tank, CNN wall street journal. There's a reason why, because I'm a black woman.
And I think another thing that cheapens it is when you don't anticipate the most obvious questions, the most obvious questions that have to do with your industry or with your practice. So, if you asked me the question, where's the picture I'm stumbling over words gone. If I can't show you all the places pitching can take you.
It's not just about sales. It's not just about clients, repeat clients, rabid fans and followers, but how does it set you up to be the only choice that matters in your industry? I never thought that LinkedIn LinkedIn would be my biggest client. I told you that before. I never, who am I am not, I didn't go to Texas.
I didn't even go get an Ivy league degree here. I'm teaching at Harvard, but by the power of pitching in the success that I've had, not only me, but what my clients have been able to do to vouch for me to about, for me. I mean, I just got to, on my way back, I got this, uh, messaging LinkedIn from LinkedIn, [00:25:00] like, Hey, we'd love to book you for another session that we're having in mid December.
And I'm thinking and queen. I'm hired to do that. Yes. It's not grantees. Nope. It's not. And so if you're going to put yourself at a certain level, a lot of people would love to just upped prices, a price up prices. But if you have nobody at any price, I need you to go back and reflect on what's missing before you start charging a lot and really doing damage to the very people who need what you've been saying, that you can provide them.
And Gloria, there are a lot of people that talk about media pitching. I'm going to be like you. I never heard anybody say a billion. Well, ain't nobody. I never heard that. And you have the, you have the logos, the titles, and all that to prove it, getting into certain, um, how to give guys, you, you know, I even just saw you on 10 house and I went to I'm a 10,000 member, you know, so please believe I compete [00:26:00] Pinterest.
Oh, I love that. So that's so good. Would you say there's a difference between that strategy for in-person networking versus like writing an email, for example, like what are some of the nuances when you're with somebody. Well, you know, when it comes to pitching, like, face-to-face, I like to keep it conversational.
Right? So we had network and that, of course, you're going to have the Bishop. I want you to stand whatever and do the 32nd, but how do you go into a conversation and make it about learning about other people while also knowing you have your talking points and weaving their in and out of conversations? I think that's why I'm a master.
I'm not someone who's just. I'm gonna throw you to the wolves, but showing you how to weave it in. If you're in somebody's inbox or, uh, in their DEA, you don't have time for conversation. You have time to get it, get right to the point. So what I've been in people's inboxes I'll even tell you this school year.
I was, um, I knew who I was. Some, I said, have you ever met a full figure D for who's taking the business world by storm? [00:27:00] When now, you know, my name was precious Williams hit him with, you know, w you know, some of the trainings that I've been able to do as far as communication skills, intergenerational, uh, communication, internal, external, uh, boundaries, all sorts of things.
I can work with interns middle-management and C-suite, and then grow, you know, what I hit them with. Cause I learned that. Bam. I hit him with the Forbes article written about me. I was like enough say, cause I know they like, let's see talk it. Oh. And the title of the article says, pitching is bitching.
Who's in my, my book bed, which isn't power pitches, Forbes magazine reviewed two out of three of my books. Two or three of my books had billboards in times square. You don't want to smoke. I promise you, you don't want to smoke. Cause then when you can prove I am who I say I ain't. But you don't have a lot of time in their inbox.
So make it count. Every word has to be judged accordingly. Does it add, or does it detract, but I'm to hit you with that Forbes cause you can't, you can't say I made that [00:28:00] up, hit them with it. Yeah. That's the power, you know, it gets a response. It gets a response, even if it's not right now, maybe, but you know, you read that article.
I know. It plus you're fascinated. Black woman did that. Yes. Yes. I love it. I don't look like Beyonce. I love that. So, so, so you've given us so many gems about owning your story about actual tactical tips about like words now, what if someone's still listening and after everything you've said about why they need to, you know, do like, you know, work on themselves to pitch and all the opportunities that afforded you, they're still hesitant and they still.
Maybe next year or maybe next quarter. What do you have to say to those people who just are still waiting around? You know, they got to get this now you must be young. Cause you think you have time. So I'm like, you know, if you're waiting around, you're young, you think you got time and let someone check today.
I got time. Cause so here's what I would say to you the longer you wait. To start [00:29:00] pitching yourself, even if you've never used any one, you just start to put yourself out there. You're going to see what works and what doesn't, because you're putting yourself out. Yes. The longer you wait, that's new sales company, no one really getting out there and being noticed by the VIP's.
You've always wanted to be noticed by, and also, I mean, take, this is one great free step you can take. You can take my free quiz at pitching. For profit.com must free six question quiz. We'll show you where you are as far as pitching. And the, the, the, the analytics will show you where you need to be. And what should you do more of for your pitching?
And I promise you it's free. And the reason why I created this quiz is because one of the things I noticed is if you don't know what type of pitch person you are, what characteristics you already have in your arsenal. Then you'll sound like everybody else you'll go to Google. Oh, I do this. So, yes, cute.
And that works for, I don't know who that really works for, but I can tell you at this level of the game is 26 [00:30:00] years of professional speaking excellence. Uh, 10, 11 years being the killer pitch master you, you have to be elevated at the state. So I can't use. Things. And I also want you to stay, stay, get out of your own way and let a professional or the algorithms show you.
So you can go to pitching P I T C H I N G for, for profit, P R O F I T. And that's what I want you all to do pitch for a profit, not just revenue revenue can take care of itself, but I want y'all to put your private, when people to pinch you in places you didn't even know existed. And that's how I got into these other places.
It wasn't because I said, I'm going to get there. It's because my network moved, as in, as I kept growing, it was all these publications and, and, and started writing books and getting into different realms, like tech, financial services, banking and stuff. Now that you really get to see how fire I am and what my clients have done.
Cause it's not just about me. And Gloria will tell you, it's not about us. We're here to see your journey. We want to see you fly. [00:31:00] I'm not gonna take credit for what you've done, but I will be there. The finish line, like thought you couldn't do it. That's what you say it let's do. It's time to elevate. And we didn't come this far just to get this far, you know?
So I love that. There's no time, like the present success comes to those who start before they're ready now. You've, you've given us so many steps. Like I've been like taking furious notes. I'm going to transcribe this. I work on my own pitch. So there's always room for improvement, no matter what stage you're at.
Right. The beauty of it is always be learning. Is there anything else you want to leave our audiences with? Yes. Well, so here's, here's the thing. So I was just the iPhone woman entrepreneur of the year, a keynote speaker. And I spoke at my first Ted talk and that led to the actual iPhone woman, entrepreneur of the year keynote speaker, which was what paid, even though it was seven to 10 minutes to she'll should be paid.
Right. But you have to have that, like Jesse asking, you have to be, I have the audacity to show up and show up every time you pitch. So I've created [00:32:00] a, uh, I fund women and I have created a campaign called what is the money resides money reside in sales. So if you're an entrepreneur or if you with a company corporation non-profit or foundation.
And you are a part of the mission that we have is to take sales, pitching and colloquial and showing women all over the world, how to sell their products, their services, themselves, their brands, and their books in a totally unique way that will set you apart from the competition. Please go to our crowdfunding campaign.
Gloria, we'll ask to share that with you. Okay. Go to our crowdfunding campaign and please support please support. It's going to be up to December 31st, 2021. And our goal is to raise $45,000 because we're creating something really cool behind the scenes. That's going to allow more women, not just nationwide, but globally to access our tools and our applications.
And we'll be able to show them. What time it really is. So if you want clients and you want [00:33:00] repeat clients in a rabid fans and followers, you want BIP's to know your name and invite you into spaces. You want to sale? You want to sell big, you gotta go be it. So come and work with the killer pitch master.
We have a lot of great rewards for you. You know, whether you want me to write you a nice poem for you, or maybe your significant other to having a pitch intensive weekend, to working with me and some of my, uh, some of my, uh, investors and, um, great people in different industries where you might really be needed.
And so if you are tired of. Nicola and diamond things and step up, step it up. Come check out our campaign. What is the money reside? Thanks. Thank you so much. Precious. Now I obviously I can talk to you for hours, but I feel like we would be doing a disservice. If I let you go without you telling my audience what your elevator pitches I've heard of it.
I think they need to hear it.[00:34:00]
So I'll give you, I it's good to going to be more than one sentence, but ladies, ladies raise your hands. If you want to be a bad bitch with the power pitch. I did say that fellas raise your hands. If you want to be a bad man with a master pitching plan, I see you we've come to the right place. My name is precious Williams and I'm the proud founder and CEO of perfect pitches by precious.
And they call me the killer pitch master because I'm up what slay all composition. It doesn't matter what industry you're in. It doesn't matter what other people are doing. Larger scale. You can beat them at their own game. So if you want help with your elevator pitch, your investor pitch, your speaker, pitch, your sales pitch, or maybe even interview for the job of your dreams and seeding throughout the process.
Come check us out@perfectpitchesbyprecious.com. Again, that's www.perfectpitchesbyprecious.com. Come see while my clients are featured everywhere, like visa, you want to be they're winning pitch competitions. They're showing up. Basis, they're getting to your [00:35:00] corporate training contracts or places they never thought were even possible.
And they're getting the positions of their dreams. If you want the same and you want to know where their money was, money resides. Come check us out@wwwdotperfectpitchesbyprecious.com. As a 13 time national champion been on shark tank, CNN wall street journal. You know, we can keep going on both. Go to the website and you'll see so much more.
My name is precious Williams. I am the proud founder and CEO of perfect pictures by precious. Let me help you slay all competition. Yes. Now on that note, I think we can call it a wrap. You know, I wasn't gonna let you go without doing that.
Now I got some work to do. I'm trying to get my eye at your level. So thank you for inspiring us. We're going to follow you. Are you at, are you at precious William? Where are you on Instagram? On LinkedIn? All the places I am at. Perfect pitch. Pete. Awesome. On Facebook [00:36:00] at perfect pitch P on Twitter. I'm at perfect pitch P and on LinkedIn, I am precious.
Oh, Williams killer pitch mask. Check me out. Thank you so much. And I cannot wait for you to be back on the show crushes. Hey, small business hero. Did you know that you can get featured for free on outlets like Forbes, the New York times, Marie, Claire pop sugar, and so many more, even if you're not yet. Or if you don't have any connections, that's right.
That's why I invite you to watch my PR secrets masterclass, where I reveal the exact methods. Thousands of bootstrapping, small businesses use to hack their own PR and go from unknown to being a credible and sought after industry. Now, if you want to land your first press feature, get on a podcast, secure a VIP speaking gig, or just reach out to that very intimidating editor.
This class will show you exactly how to do it. Register now at gloriachoupr.com/masterclass. That's Gloria Chou, C H O U [00:37:00] pr.com/masterclass. So you can get featured in 30 days without spending a penny on ads or agencies, festival. This is completely free. So get in there and let's get you featured. .