How early do I need to pitch for holiday gift guides?

Most national gift guides work 3–6 months in advance. For December features, pitch July to September. Digital outlets have shorter lead times but still require early pitching.

Do I need a PR agency to get into gift guides?

No. Many small businesses land gift guide features without a PR agency. A strong pitch, good images, accurate pricing, and a link are the main requirements.

What should I include in a gift guide pitch?

Include a short intro, what problem your product solves, price, link, product details, and high-quality images. Keep it under 8–10 sentences.

What types of products get featured in gift guides?

Products with strong use cases, good photography, and compelling founder stories in categories like wellness, beauty, home, kids, tech, and novelty perform best.

What is the AI Visibility playlist?

The AI Visibility playlist is a curated series of podcast episodes teaching small businesses how to combine AI tools and PR to increase brand visibility and media features.

How does AI help with PR?

AI speeds up research, identifies story angles, drafts pitch variations, and helps founders understand which topics are trending. It can reduce PR time by over 50%.

Do I need to be tech-savvy to use AI for PR?

No. Anyone can use tools like ChatGPT or Perplexity for pitching, angle creation, and research with simple prompts.

What is PR for small businesses?

Small business PR focuses on earning media coverage through storytelling, pitching, and credibility—not paid ads. It helps build trust and visibility.

Is PR different from marketing?

Yes. Marketing is what you say about your brand. PR is what others say about you. PR builds credibility through earned media, not paid placements.

Can small businesses do PR without hiring an agency?

Absolutely. With strong angles, a clear pitch structure, and good timing, small businesses can land national media features.

What does DIY PR mean?

DIY PR means pitching the media directly without hiring a publicist. It involves crafting your own pitches, understanding lead times, and building relationships.

Yes. Many founders land major features in top publications through clear storytelling and a strong pitch framework.

What skills do I need for DIY PR?

Clear writing, understanding your audience, and identifying a relevant angle. No connections or previous PR experience required.

What is PR for product-based businesses?

Product PR helps physical product brands get featured in gift guides, roundups, and magazines to boost visibility and credibility.

What do journalists look for in product pitches?

High-quality images, accurate pricing, a compelling story, and clear links. A concise pitch with essential details performs best.

Can small product brands get into national publications?

Yes. Many small brands get featured in major publications like BuzzFeed, Forbes, and Real Simple with strong positioning and timing.

How is ChatGPT changing online search for ecommerce?

ChatGPT now recommends products directly in conversational search results. Brands with strong PR and media features are more likely to appear.

How does the Shopify and ChatGPT integration work?

Shopify merchants can use AI-powered search where customers ask questions and receive tailored product recommendations based on descriptions, reviews, and media mentions.

How can brands increase their chances of appearing in AI search results?

Brands with strong PR, authoritative backlinks, optimized product descriptions, and clear metadata are more likely to be recommended by AI models.

How to Get Onto Time, Shape, Popsugar, Well+Good, Bustle, and Top Tier Outlets for Free

What if you could get featured in Well + Good, Shape, Bustle, and more — before your product even launches?

In this episode, I’m sitting down with T’Nisha Symone, a 10-year fitness industry veteran and founder of BLAQUE, the first holistic fitness and wellness app designed specifically for the Black community. Through the BLAQUE Movement App, T’Nisha is creating an ecosystem rooted in exercise science, behavioral psychology, and Black cultural empowerment — all to close the health equity gap.

T’Nisha shares:

Her step-by-step journey to landing top-tier media coverage before launch
How she crafted a pitch that centered both mission and momentum
The mindset shifts that helped her go from hesitation to press-ready
What to say (and not say) when you're pitching a culturally rooted brand
Why media representation before product release is a game changer

Whether you're pre-launch or pivoting, this episode proves that you don’t need a publicist or big budget to make waves in the press — just a clear message, a bold mission, and the right strategy.

Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Amazon Music Listen on Stitcher Listen on iHeartRadio

Resources Mentioned:

Follow T'Nisha on Instagram

Visit the Blaque Movement Website

Watch the PR Secrets Masterclass

Get the PR Starter Pack

Join the Small Biz PR Pros Facebook Group

Additional Resources:

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Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!

I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.

Episode 03: How to Get Onto Time, Shape, Popsugar, Well+Good, Bustle, and Top Tier Outlets Before You’ve Launched or Have Revenue with T'Nisha Symone

Resources Mentioned:

Additional Resources:

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