Episode 129: How to Get Your Next Event Sponsored Without a Big Following
Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event?
If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!
Here’s What You'll Discover:
Why a huge following isn't necessary for securing sponsorships.
VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.
Creating high-quality swag that amplifies your event and tips on crafting that pitch-perfect deck.
Understanding the demographics and spending power of event attendees to attract sponsors.
Community-building and PR tactics that can help catapult your small business to stardom on a budget.
We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Resources Mentioned:
Join the PR Secrets Masterclass
Join the Small Biz PR Pros Facebook Group
Reach Jordan Gill on Linkedin https://www.linkedin.com/in/jordanhgill/
Connect with her on Instagram: https://www.instagram.com/systemssavedme/
Check out her website: https://systemssavedme.com/ , https://makeyourmarklive.com/
Additional Resources:
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Transcript
00:00:00 Gloria: What's up, small business heroes. I'm so excited for today because I have my friend Jordan Gill on the podcast. Many of you might have heard of her. She's at System Saved Me and she's also a seven figure business strategist, consultant, and my personal operations go-to woman. She's also the founder of Make your Mark LIVE. And what's really incredible is that only in its second year of this event, since she founded it, she has been able to secure six figure sponsorships. So we're going to talk all about how to get sponsorships even if you are just ideating an event, even if you don't have a big following, how to get a company to pay for your event so that it's a win-win for all.
00:00:36 Gloria: Thank you so much for coming on the show, Jordan.
00:00:38 Jordan: Yeah. Thanks so much for having me, Gloria. I'm excited to dive in. It's a topic that I don't get to talk about a lot. So you're getting the exclusive as a true PR person.
00:00:49 Gloria: Worldwide exclusive, like MTV days, the drop. I know that you can talk about so many things. And then usually, you talk about operations and backend, but I wanted to talk about getting someone else to pay for your events. I mean, this is like the pinnacle. And I think the misconception is that you have to have a huge following. You have to be a big YouTuber. You have to know someone, but you've been able to secure sponsorships in the very beginning of your business. So can you kind of walk us through like, what is a sponsorship? How do you define what that is? Let's start there.
00:01:19 Jordan: Yeah. I think that's a good place to start because again, there's so many words that people use nowadays that it can kind of get a little money. But for sponsorship, it is that somebody is, again, exchanging money for exposure, attention, reach. And again, a lot of people think, oh, I have to guarantee leads or sales in order to get sponsorships. That is not the case. And that's like not how sponsorship works really. So I'm glad that we were able to define it from a much broader standpoint so people understand that it's not necessarily like, oh, I'm paying you $5,000 and I expect 500 leads. And that's not how it works. It's companies that understand the power of being in the right room and creating touch points, right? So it's, I would say that's probably the best definition.
00:02:14 Gloria: I love that you defined it like that because a lot of times we're thinking tit for tat, right? I scratch your back, you scratch mine, but in a very measurable way. But I think what's so beautiful from what you created is it's not the affiliate partnership where it's like, okay, if you sell X amount of things, you're saying that people just wanna be in proximity with you. And they're willing to pay hundreds, thousands, tens of thousands of dollars to sponsor an event where maybe there is not a direct correlation to the lead. So can you talk to me a little bit about how does one even approach or ideate that?
00:02:44 Jordan: You really have to get in the mindset of the sponsor. So understanding that again, in the year 2024 that we're in, it's tough to get in front of people because everybody is throwing ads, everybody's throwing social, it's just loud. And so to be able to be in a room full of people that are all centered around a similar discipline or similar industry or similar lifestyle is extremely valuable to partners and sponsorships because instead of wasting money again on Facebook ads potentially to where, again, you're getting in front of a lot of people who aren't even your target, it's like, no, all of these, pretty close to all of these people are my target. And so I'm gonna pay top dollar because I'm gonna be physically in the room with them and talking to them eyeball to eyeball without any other distractions. And that's extremely valuable.
00:03:44 Jordan: And so when I first started figuring out, okay, what is the value that my attendees bring and my event brings is that I have a lot of people in my audience that have their own platforms, so to speak. So whether that's a podcast, whether that's an event themselves, whether that's a big email list, a big Instagram, a big whatever. And so the opportunity for people to communicate with those individuals means that potentially they have found kind of the super connectors of our industry. And so if they can get in with the super connectors, then they can get into even more audiences from there, right?
00:04:24 Jordan: So last year we had about 120 in person and 120 online because it was hybrid, which is a lot and don't recommend, but that's besides the point. It's a lot. And then this year we're shooting for 150 in person. So again, not a lot. It's a good amount. Like it's not trump change at all, but it's not like I'm doing thousands, you know, it's not social media marketing world or anything, you know? So when it comes to sponsors, being able to tell the story of who's in the room, what their either spending power or attention power is, is really huge.
00:04:10 Jordan: So I survey my attendees. I know that, again, most of them are between 35 and 44, 65% of them are married. I think like six... It's like 65, 70% have a bachelor's degree and 45% have a master's or doctorate. You're very smart. I'm like, I don't know why you're following me, but I'm here for it. And then their household income is pretty high. So I think I have, again, around that 60% mark also have a household income of 150,000 or more, which is really what, again, a lot of sponsors want to see.
00:05:34 Jordan: So sharing all of that with sponsors, having that data is crucial. And so for you to just go and say, hey, I want you to sponsor my event. If you don't have actual hard numbers and you haven't surveyed your people, if you don't have even again, the generic demographics, like, then it's gonna be really hard for you to get sponsorships because that's, that's really what they care about. They want to know who your people are, what their spending power is. And you know, just if it's this, if it's an audience match for them, which is what they're ultimately looking for.
00:06:05 Gloria: Yeah, I love what you said about you have to survey. So that... I think a lot of times when people approach this type of relationship, it's from a place of like, okay, what is my own audience? Instead of realizing that you're a vessel of information for your audience and their audience. So in order to open that up, it just gives you so much more leverage in the conversation because I can only do so much with my platform, it's growing, but then if I add, you know, an army of all of my community that that's so much more. So I think that's the first game-changing mindset to approach.
00:06:35 Gloria: The second one is what you said about audience matching because it's not really about their spending power. It doesn't have to be, right? So I can give another example. We have a lot of beauty founders. And so maybe their audience, they don't have a lot of spending power, but they will spend it on beauty. So would that be a good idea where it's like, maybe they don't have $150,000, but they buy a new beauty product every single week or something like that. And I can approach a beauty sponsor.
00:06:58 Jordan: Totally, yeah. I would approach it in the sense of, and there's some questions that we ask where it's like, in the next 18 months, which of these things are you planning to invest in? And it's like, buy a house, it's buy a new car, it's get another degree or education. It's kind of some of those generic things or hire a team member, those sorts of things that we can then take that data. And if a bunch of people say hire a team member, then I'm going to go to an Upwork. I'm going to go to a BELAY assistance. I'm going to go to somebody else, a hiring team and say, hey, my people are going to be looking to hire. So you probably want to be in the room so that you can have, you know, a conversation with them.
00:07:38 Jordan: And if it's beauty, I would definitely have a question in there that says something along lines of like, how often are you purchasing a product related to beauty or skincare or wellness or whatever? And I would have those be like, again, I don't think you would ever have somebody do it every day, but I suppose every day, like every week, every month, like every quarter and see what the data says from there. And then, you know, we also ask different questions like how many team members do you currently have? What's your revenue of your business? We ask two around business investments.
00:08:13 Jordan: So that was kind of the life investment one and business investment is like, are you getting a new website, new brand photos, legal help, bookkeeping, new office equipment, new tools and software. So all those things. So again, it's like, I know my people so we're courting an email marketing provider right now. And I actually have screenshots that say, oh, Jordan Gill recommended you to me and I went and bought X email service provider. Or I'm so glad that I joined this email service provider by Jordan's recommendation. I have screenshots of that in my slide deck specifically to this email marketing provider because I'm like, I need you to know I'm already doing this. I'm already like an advocate for you. And so therefore, it's gonna be a super aligned partnership as well.
00:09:00 Jordan: So even for brands that you really enjoy and are already using, like go ahead and share about them. And then again, encourage people to share back. Like another one that I really want, we're not, we probably won't be able to go after it this time, but I'm like ready to seed it for next time because I really want Oura ring. That would be like my ultimate. But I have so many screenshots of people who, when I talked about my Oura Ring, how it's impacted my health and my business. I have tons of screenshots of people saying, I bought the Oura Ring because of you. Like, so I'm able to then tell that story when I go and approach Oura Ring so it doesn't feel random where they're like, why is a systems girl coming to us?
00:09:39 Jordan: It's like, oh, she's coming to us because she's about systems. She has chronic illness. Like she struggles with chronic fatigue specifically and Oura Ring is positioning themselves as a sleep tracker. So knowing that I'm going to then tailor my approach. Similar, you know, in any PR pitching, I'm gonna tailor my approach to what it is that they're trying... with the messages that they're trying to get out there, right? So instead of me going to them and being like, oh, like, I'm gonna share about my exercise stuff.
00:10:09 Jordan: That would be more helpful for like a Fitbit, you know, or like my fitness pal or something. Oura is known and wants to be known for sleep tracking. That's like something that they have stated multiple times. So help yourself and familiarize yourself with what the brands clearly are trying to accomplish out there. And again, add that into your pitch as well.
00:10:30 Gloria: I love that you said. And it's funny because, you know, our podcast is called Small Business PR and we don't have a lot of people talking about events. And the reason why I wanted to get you on here was because you still use the same relevance. You still use pitch writing. Everything that you want is on the other side of sending a pitch. So I think there's so much relevancy.
00:10:47 Gloria: What you said about adjusting it for Oura Ring or adjusting it for their audience and just taking a step back from talking in first person and being like, what is relevant to them? So I think that's, that's so powerful. Now let's say I have an idea, I have an event, I know what is a tool or software. What is the right first way to like liaise with them? Do I go on LinkedIn? I start like finding people. What is the first step?
00:11:12 Jordan: Yeah, I will usually look them up to see if they've partnered at other events before. So I tend to be already kind of on the pulse of different events. So a couple of people I'm talking to, a friend of mine, Laili, had an event in January and I was introduced to them, actually not through her, but a few of the other people who were at that event and connected with those platforms. And so I got the intro email between me and the partnerships person at the organization. So looking to see if they already are doing events, that is going to help you tremendously.
00:11:50 Jordan: Like if you're going after a company who isn't trying to go after events, actually again, Dubsado who's already assigned partner of ours for our event, they did not do events for the longest time. And I was just like sitting here and just like waiting to pounce and be like, when they do events, like they're gonna do my event. And so I think I was their second event that they signed ever. But that was like a post in their Facebook group. I said, hey, we want to sponsor events. Let us know what events you're going to. I had somebody tag me in that post.
00:12:23 Jordan: So I saw it, which was perfect. I applied. And then, yeah, like within a week, like they were a partner of mine. But that's because I have an eight year relationship with them and whatnot. But finding people that are already doing events is number one for sure. Now, if you cannot find them, so look through hashtags of different events that you know that may be similar to what you're doing. Look at their sponsorships.
00:12:51 Jordan: I'm always like, people, you know, are flipping through their books on the Instagram stories and I will like pause it and screenshot the sponsorships page like from someone's Instagram story. That's how like intense I am. I'll write down the list and then I'll say, okay, these people are not, you know, relevant. These people are may be relevant or this is who I was looking to see if they were already doing events. So that's number one.
00:13:14 Jordan: Number two is if you can't find them doing an event, then we definitely need to see if events are even on their radar. Because the thing is, is if they aren't, then you're not really going to convince them to do an event. Like it's too big of a investment of their time, money, energy, all the things. So... and that's okay, right? If they don't, again, Dubsado was not doing events for the longest time. And I just, you know, was like, okay with it. But I always had my radar on them because they are a really aligned partner. And so it could also be where, you know, they don't do events, but they would be willing to do a free trial.
00:13:50 Jordan: Or again, if it's like a makeup or beauty company, it's like, oh, well, they'll like send us a free little trial of body scrub or whatever their product is and be able to give that to attendees. So again, it doesn't even have to be financial or time in the sense of they're like speaking or at a booth. It could just be like, we just went little testers and things for people to, cause that reminds me of Create and Cultivate, which I'm sure you're familiar with. I went to their Dallas event and the swag bag itself was insane.
00:14:25 Jordan: I have never seen, and maybe you've seen them all the time, Gloria. So like, pardon my like shock, but I was just like, I never, and it's like full size stuff too. Like that was what was blowing my mind was just like, you expect like the little... one or two time use stuff, but these were like full lipsticks, full body washes, shampoos, brush, it was just like what is happening. And that's like what caused that frenzy even. And so that's a win for Create and Cultivate because people like, if you wanna get the dopest beauty products and things, you gotta come to Create and Cultivate.
00:15:07 Jordan: And it's a win for the beauty products because they're getting shown on everyone's Instagram when they're doing all their swag bag reviews and showcasing and getting people their products. So that's easy, again, well, it's monetary from the beauty product people obviously taking expense there, but it's not a cash expense on top of that per se. So I would say, yeah, if they don't do events, then just see if there's like a way for you to get some product into their hands.
00:15:36 Gloria: Oh, that is so good. There's always what I love about you is that you're so resourceful. And through your resourcefulness, you've been able to open up our audience's minds into like, well, maybe it's a no, but the no is not really a no, it's a maybe let's try something else. And that's really what I try to do with our PR members as well. It's like, if a journalist is saying no, well, maybe can you point me to the right person?
00:15:57 Gloria: And I love what you said about swag bag because anything to get your audience of value to keep them coming back. It's only gonna be one win for you. So I love what you said about that. So make sure that they do events. If they don't do events, see if there's a way where they can give you something in the swag bag that makes it one win for all. Is there any other out of the box ideas that have really worked for, let's say a company that doesn't do events and they don't have full size products to give?
00:16:20 Jordan: Yep, yep. So if it is more of a, it could be a service, but it's also could be on the beauty side. I'll share what it is on the server side and then how I would adjust it to beauty is like for example, my audience all want to be speakers. Like that's something that's on the radar for them. And so I created a, well, one, I created like a VIP ticket to where people could speak on our stage and do like a 10 minute, like short Ted talk-ish kind of session. And they've got B roll and video and all this sort of stuff.
00:16:58 Jordan: And then on top of that, they also received, and this is where the partnership came in, a service from somebody I knew who was a speaker coach. And she did an hour call with each of them to help refine their talks. And then she got to MC all of the VIP talks at the actual event. So basically she was getting, we had done like 16 at the time, we're only doing I think six or eight this year. So she literally was having like 16 case studies, essentially, of people she's literally worked with directly.
00:17:29 Jordan: And so if people are experiencing these VIP talk people and they're like, Oh, like I love their vibes. Obviously she did a good job. If I want to speak that well, I obviously want to work with her. So that's a way to, again, and so my partnership was that... she gave an hour per person and we covered our hotel, we covered her meals and she got to MC the VIP talks and then there was like a QR code for lead gen. So, and I came up with that. Like that was something that she didn't come to me for.
00:17:59 Jordan: That was something as an events host that I came up with and said, this would be really valuable for my people. What could I do in exchange that would make it feel really good? And so on the beauty or like even food side, like something that could be interesting in that way is like demos or even competitions, contests, and here's what I mean, is if you have a product that is something that, like, again, I'll show like a services side.
00:18:29 Jordan: So we're gonna do this thing called a secret showcase at my upcoming event, and I'm speaking with a social media scheduler and talking about, okay, if we do this secret showcase, and we then want everyone to go and share their secret on their Instagram or on their LinkedIn or wherever, can we create it to where if they sign up for a trial account, there's templates already inside that make it really easy for them to take the secret they just shared, add it to their social medias and share it out. And then if they do share it out, you know, then they could raffle to win a free year of that social media scheduler.
00:19:08 Jordan: So that's, again, a service one, but for food or things like that, like beauty could be, okay, we wanna show how easy it is to use this highlighter and have like three people come up on stage and try on the highlighter themselves and really show and demonstrate how easy it is. Or with food, like again, maybe you have like a salad topper or something. And so then you could do like a mini competition of people making the best salad and the best salad wins, whatever. It's the demos and contests and stuff like that are also a really cool opportunity that I've seen again, too, with a lot of brands. They're very interested in that interaction, getting the free trials, stuff like that.
00:19:48 Gloria: Oh, I love that so much. Now, the first thing that came to mind was, it seems like what you're from what you're saying, there's no like hard and fast rule for what it looks like and how much money it is. So it's kind of amorphous. So can you give us some news and don'ts when it's kind of like, well, you make your own rules.
00:20:06 Jordan: Right. Welcome to entrepreneurship. So yeah, with partnerships, I think it just you really, I generally have a an understanding of value of how valuable the people are in my audience, how valuable being on our stages, et cetera, et cetera. So when somebody comes to me and wants to partner and there's either an exchange of some sort or there is, again, even money exchanged, I have an idea that feels best to me and I can negotiate only so far.
00:20:43 Jordan: Like I'm down for negotiating and I think it's an important part of the process and when it is kind of like your rules, so to speak, with your event, I think that it's extremely important to know where on the spectrum you are most comfortable. Because what is not going to feel good is if you lowball yourself and then it just doesn't feel good. And in the moment you're doing half thing to do all this work and then it just doesn't feel like an even exchange.
00:21:15 Jordan: I don't expect it to be 100%, 100% per se. And if anything, I'm always gonna throw in additional stuff, like, okay, we'll do some Instagram reels, we'll do a solo email blast to make up for whatever the difference is. So know what is leverageable in your event. Are there interlude opportunities? We have our snack breaks can be sponsored. And so again, there may be like little or smaller stuff versus like our welcome party is like right, like 15,000 and some of our bigger stuff.
00:21:51 Jordan: So knowing again, and having some of those smaller things that could be social media email, it could be snack breaks. It could be like a morning meditation thing. It could be just whatever those smaller opportunities are knowing, okay, if we're off a little bit or if someone is feeling like the value exchange isn't there, then what do I have to give to kind of like, just like bump mine up a little bit?
00:22:15 Gloria: Well, I love that. Just get creative, get creative with it. I love what you said about Instagram posts. I love what you said about email blasts, shout out, maybe even, and this is one that you probably use a lot. It's like, I will also refer you to three or four other people whose audiences making those introductions, those non-tangibles that can also be very valuable. Now I know what a lot of people are thinking is, well, won't the sponsors want to measure some kind of result? What do you say if you are dealing with a sponsor that wants some kind of measurable result.
00:22:42 Jordan: Yes, so if somebody is ever coming to you and requiring leads or sales, I would say they either are not savvy with sponsorships or this, they haven't done very many of them, or like they just are not probably gonna be a good fit. And that's not because you can't, you can't give them leads or sales, but for there to be a requirement. And even with that, sometimes, you know, I've gotten asked like, oh, do we get the full attendee email list? And my answer is no. Can you give a direct lead gen and here's the different ways we do that depending on the packages that you respond to?Absolutely. But we aren't just gonna give email lists.
00:23:30 Jordan: Number one, that wasn't in my terms and conditions when people bought the tickets. And number two, like it just feels as though like I like to give people their agency and their ability to choose. So that's important to me, but that's a deal breaker for some people, right? And that's okay. And you have to walk away if someone's, if that is a line for you, that's cool, right? That's totally cool. And you can walk away and someone else will be super excited about the opportunity.
00:23:55 Jordan: So for me, you know, when it comes to what a sponsor can expect from you or what may feel like again, just the waters to navigate when it comes to like metrics. Reach is something obviously that probably most sponsors are going to ask about reach meaning okay, my Instagram has 32,000 followers, my email list is like 6,500, my Threads is randomly like 6,000. I don't know where those people came from, but it's awesome. So, you know, you have those general numbers and then there's like, you know, how many touch points will that have?
00:24:40 Jordan: And, you know, people generally speaking will value a solo email blast higher than a social media post because you just don't know algorithmically what's going to do well. Even if historically your stuff does well, you just never really know with campaigns. So knowing again, the weight of different things. Like again, speaking on stage is gonna have way higher weight than snack breaks or whatever, right? And that's not like a knock, it's just is. So metrics are reach.
00:25:09 Jordan: We do encourage them to have some sort of lead gen and so that they can track that from their end. And then also we do follow up with our sponsors a couple of months afterwards and just say, hey, any further things that we can do in order to ensure that you're getting the value out of partnering with us. And so we've done little campaigns here and there to fill the gaps. If we felt like it didn't quite work out as we had planned, then it's like, okay, well, how else can I additionally provide value?
00:25:44 Jordan: Not because I'm trying to get you to sponsor next time, but just because again, I just want it to feel good and I want it to feel like an even exchange as much as possible. So, and that can happen and that's, you know, part of the process. But I would say metrics are reach. Again, just general value and value meaning what's perceived value from their end. And maybe your people do value social media more than email blasts that could potentially be depending on your industry. So just like knowing that and being able to wait each of the opportunities according to the perceived value from the other, from the other side
00:26:25 Gloria: Yeah. So the next thing that I know my audience is going to ask is, well, Jordan, I don't have a big email list like you. I don't have 30,000 people on Instagram. So how can they still get sponsorships?
00:26:36 Jordan: Yeah. So what's interesting about that is again, if you're doing an event, my Instagram, I don't want to say is irrelevant, but I'm not, unless we've like put that in the package per se, like they aren't even really getting seen by those 30,000. They really only care about the 120 to 150 that are in person. So again, if you're going out there for events specifically, more than likely they care about those 100, 100 for day 200, how many people you got in the room, 20 people in the room. I know people who have retreats and stuff that get sponsorships for 20 people, 25 people.
00:27:10 Jordan: So what matters is again, how high of influence these people have, or again, how high is their spending power? And so you can have 20 people now, if you have 20 people who, you know, all, you know, are making 40 to 50K a year, that's not a knock to people making 40 to 50K a year. That's just going to be a lot trickier for a lot of sponsors because they want to see that there's some space in the income for people to purchase whatever it is that obviously they are promoting.
00:27:41 Jordan: And they also do know that, again, on average, most of them will know how long it takes somebody to become a purchaser. And so again, they're not going to say, okay, they didn't purchase immediately, this was a terrible partnership. It's sometimes six months, nine months, a year later that they're expecting this person to turn around. So again, it's just a lot longer cycles than a lot of us entrepreneurs are looking at and are used to.
00:28:08 Jordan: So also don't feel bad that it's like at the end of the event and they report zero sales or something, that may not be abnormal for them, that may be pretty on par. As long as they get their leads and they can nurture, then they're going to be happy. So don't also assume a negative when again, somebody could be freaking stoked. So you just never know.
00:28:30 Gloria: You never know. Now that you're in people's minds, it's on them to convert. It's on theirs. So it could be a week, it could be a month, but what matters is that it's probably better than just Facebook ads and other things. So it's just another traffic, another way of traffic and visibility. Oh, I could go on for hours asking all these things, but I think the last question I wanna ask before we wrap up is, well, do I need a really fancy pitch kit and a pitch deck? And what does that all look like when you're sending that initial outreach email?
00:28:57 Jordan: Yeah, yeah. So I just created mine in Canva. I would say it's decently branded and like all that stuff. So it's definitely not just like a black-and-white situation And even when we didn't have like when we did our first event we didn't have pictures to like of the event and What not so we kind of just had to fill it in with a bunch of pictures of me, but I would definitely suggest and they will all ask you for a pitch deck. So again, that's just part of the process so you might as well just have one ready.
00:29:37 Jordan: And I would say ours talks a little bit about our event, about our audience from a survey demographics perspective, as well as again, what they're intending to purchase in the next 18-ish months, business and life. And then it goes into a little bit of some of the opportunities. We don't get into like price points or anything like that in the deck, because again, a lot of people package stuff. So it's all kind of bespoke. I would not have packages for sponsors. I found that every single partnership is looking for something a little different.
00:30:11 Jordan: And so to say like, here's our silver, here's our gold, here's our platinum, they're going to literally mess up those. They're going to just intermingle all over the place. So you might as well just save yourself the headache of doing all that work and just say, okay, here's like, if you're wanting like larger opportunities, here's what those are. Here's some smaller opportunity touch points. Here's if you just want to do like a physical item of some sort and go from there. So that it's not, yeah, I would say no to packages.
00:30:42 Gloria: Ooh, that's so many. You got two, I got two tips and one for that question. Thank you so much. Congratulations on all of your success. It's definitely given all of us a picture of what it could look like, even at the first and second event. So even, I think even if we can do half or 20% of the sponsorships, I think many people to be happy. So thank you for giving us actionable tips, do's and don'ts from your experience. So appreciate you. How can people find you and get into your world and kind of what are you working on right now?
00:31:12 Jordan: Totally. So obviously listen to podcasts. So you can come hang out at Systems Saved Me and I talk again about different systems and Gloria's on. And so if you're looking for a new podcast, you can check me out anywhere. SystemsMV.com, there's different shenanigans that I'm up to, but my favorite place is Instagram, honestly. So if you just head over to at Systems, plural-saved me, you can follow me there, connect with me. It's me in the DMs. I just am up to shenanigans always.
00:31:44 Jordan: Also my event, so if you want to come and hang out and meet up in Dallas, it's makeyourmarklive.com. Again, you can see in real time our different activations and our partners are really truly a part of our event. And so, again, we really when we're talking to people say like, we don't want your logos, like, we'll put them places like what we really want is like, you to be there. Like we want your presence, my people are going to want to talk your ear off because that's how they roll.
00:32:16 Jordan: And so that also is a big selling point. Like if you are just trying to sell logos on pages, it's gonna be really tough for you at sponsorships as well. So come to our event, check out how we do things and connect with also really cool other online business owners.
00:32:31 Gloria: Well, one more thing before we hop off, I will say I've heard from other people about your event and they all say it feels like everyone already knows each other and it's so supportive and so inclusive. It's not like an event where you take a seat and you're all facing the stage. Every single person I talk to say that there's a special energy in the event and it's an extension of you and that's why you have been able to channel that message to the sponsors who are willing to pay top dollar because they really understand community. So you're obviously doing something right. Keep going, keep shining. It's important work. And we'll just have to have you back on the podcast at some point. Thank you so much, Jordan.
00:33:07 Jordan: Yeah, absolutely. Thanks so much for having me, Gloria.
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