The only launch strategy you need to go from unknown to industry leader in the media
CLIENTS FEATURED IN:
As an early-stage founder, you’re ready to get exposure and claim your space in your industry.
You know that establishing yourself as an industry leader in the media is the #1 way to get ahead of competitors, win investor confidence, and convert customers.
But, you might not know how to make it happen at this stage with limited budget, time, and resources.
So... You find yourself trying to get noticed by:
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Spending tons of money on ads, which helps with visibility but does nothing for your credibility. (Of course YOU are going to say great things about your product!)
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Hiring SEO experts, who need 6-12 months to get you that #1 search ranking for your keywords. Nobody has time for that!
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Investing in a PR agency, paying $10k+ in monthly fees yet getting zero guarantees.
BUT LET'S FACE IT.
YOU'RE MORE THAN JUST A FOUNDER SELLING A PRODUCT.
YOU'RE A THOUGHT LEADER.
But for investors and customers to recognize you as a thought leader, you need independent and reliable sources to vouch for you-- That's why you need to be in the news and make your announcement in the media with a winning strategy by someone who's done it before with success.
Imagine how your business would change if:
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You shared with your network a news article about your company announcement, covered by Bloomberg, Reuters, NYTimes, Yahoo!, and more.
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When people google your name, they’ll see your name at the top of the news section.
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Raising your profile, attracting media attention, and boosting investor confidence, all without paying a PR agency.
INTRODUCING
PR Roadmap VIP Day
Go from unknown to industry leader by turning your company announcement into a news event.
In just one productivity-charged and value-packed day, I’ll give you a complete go-to-media strategy so you can quickly establish yourself as an authority in your field.
PR Starter Pack & and all the bonuses are included in this PR Roadmap VIP Day.
How Bosky (an Early Stage Founder) Gained Clarity & Confidence During The 1-on-1 Session
How Janina Gained Clarity About the Goal Of Her Brand During The 1-on-1 Session
This program is perfect for you if:
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You have an upcoming company announcement, like a product launch, personnel change, a new collaboration project, or new original research data.
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You’re truly the first to do something and want to make it public before your competitors make the same claim.
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You want best practices and advice from a PR expert so you can quickly establish yourself as an industry leader.
Ana Agneshwar
Angel Investor and Startup Founder + CEO at Aimient & Andro.ai
“We got featured on Fast Company by literally copy and pasting the pitches Gloria wrote for us. We aren’t even launched or funded yet!
This has exponentially grown our business by not only getting us continued press, but also keynote speaking opportunities and meetings with investors and industry VIPs.”
There are 2 key parts to a winning announcement strategy.
YOUR PRESS RELEASE
If your blog or instagram account is where you make your company announcement, you’re wasting a serious opportunity to position yourself as an industry authority.
When investors and customers read about your announcement in the news (think Reuters, Bloomberg, Yahoo Finance), you become a high-profile and trustworthy leader in their minds.
How do you get in the news? You need an expert-written press release distributed via a newswire service.
When you sign up for VIP Day, I personally write your press release following best practices that have gotten my clients top-level media exposure.
01
02
YOUR PITCH
You only get one chance to make a news-worthy announcement. (Once you’ve announced something, it’s no longer news!) You want to get this right and make the most of this opportunity.
My favorite way to maximize the impact of an announcement is to get media coverage about it before the press release is published.
This works so well because editors are always on the lookout for interesting and exclusive news stories that their audiences want to read. If you can get their attention with your news-worthy story, you’ll get coverage for your announcement AND start building a long term relationship that will help you get future media features.
When you sign up for VIP Day, I personally write your pitch so all you need to do is copy and paste it into your emails and DMs. Plus, you’ll know exactly who to send it to because you’ll also get a hand-picked list of names and contact details!
T’nisha Symone
Founder & CEO at BLAQUE Inc.
“I got a response from Women’s Health, BET, and Instyle who then connected me with SHAPE, just with the pitch you wrote me. I literally copied and pasted it into Instagram DMs using the media contact list you provided!
You’re a magician Gloria and I’m so grateful I found you before paying a $10,000/month PR agency because I was SERIOUSLY considering it.”
When you sign up for VIP Day, you get:
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Press Release
Ready-to-publish press release written by someone with a winning track record of top-level media exposure (me!) to maximize your chances of getting picked up.
($3500 Value)
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Email pitch + subject line options
Ready-to-send email pitch that will pique editors’ interest so that you can amplify the impact of your press release.
($1000 value)
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Social media DM pitch
Fully written pitch messages so you can copy and paste into DMs with editors and build your social media following.
($500 value) -
Voxer support
7 days of on-demand Voxer support so you get all your PR questions answered.
($3000 value)
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Curated Media List
Email addresses, social media handles, and other contact details for the top 500 editors in your field, hand-picked and organized into a color-coded spreadsheet so that you know exactly who you need to reach out to when pitching your story.
($3000 value)
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Company bio
Professionally-written company bio for optimizing the press or about page on your website to help editors quickly decide they want to cover your story.
Up to 300 words
($700 value)
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On-demand video training
Comprehensive training on press release FAQs, newswire services, and more, so you always know exactly what to do next.
($500 value) -
PR Starter Pack + All The Bonuses
You also get FULL access to all the contents and bonuses inside PR Starter Pack (Priced at $1,995)
Total value: $15,000+
March 2024: Fully Booked
April 2024: 1 spot left
May 2024: Fully Booked
AND, you also get:
Monthly coaching calls (that's 12 calls a year!)
and
VIP Group Call w/Gloria and top tier journalists (from Forbes, Refinery 29, Business Insider etc) every quarter for the rest of the year = 4 additional calls (a $997 value)
ALL INCLUDED with VIP Day
Here’s how you can get started:
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Click on the “sign up“ button.
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Fill in your details and complete your payment on the checkout page.
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Book your VIP Day in my calendar and get ready to be press-worthy!
Vincent Phamvan
Founder & CEO, Vyten
"Gloria’s VIP package led to press features in Forbes, Inc., LinkedIn News, and BizJournal within just months of starting my company.
After these media features and podcast interviews, I now have keynote speaking opportunities and meetings with industry leaders lined up for months."
You don’t need an agency or “industry contacts” to leverage PR.
Hi, I’m Gloria, PR Strategist for early-stage companies.
My approach to PR is unconventional and unlike anything you’ve ever seen, because I created my tools and strategies out of necessity. I started with no agency experience, industry contacts, or relationships with editors. I’ve never spent a penny on ads or sponsored content.
I learned how to “hack” my own PR by cold calling and emailing thousands of editors (yes, literally) and created the winning methods I now teach to early-stage founders like you.
I’ve worked extensively with founders and have gotten their stories into top-tier outlets such as the New York Times, The Wall Street Journal, and Fast Company.
I created VIP Day because I love to see entrepreneurs raise their profiles and tell their story on bigger platforms and amplify their impact on the world. I’m here to empower you with agency-level tools and strategies and help you take ownership of your company’s PR, so you can quickly go from an unknown name to the industry leader.
Frequently Asked Questions
Is there a monthly contract?
Nope! This VIP Day is the only program of its kind that DOES NOT have monthly contracts. I’ve designed it so that you can implement your roadmap ASAP to make the most of your upcoming announcement.
You’re more affordable than an agency, but it still feels like a big investment. What if I can’t afford it?
After working with me, my clients have gone from hearing crickets to getting near-immediate responses from the biggest names in media — without wasting hours Googling for contact information or trying to DIY pitches from free templates.
This is an investment in your business and I’d encourage you to ask yourself (because only you can answer this question): how would being recognized as an industry leader by reputable outlets change the trajectory of your business?
Do I need to sign up for this right now?
The sooner you sign up, the sooner you’ll see results. PR is a journey and it’s never too early to start. Building relationships with editors, like any relationship in life, takes time.
What if I'm too busy to implement everything you give me?
That’s okay! YOU don’t have to be the one to do all the work. With VIP Day, 90% of the work involved in getting press is taken care of. The other 10%? It can be delegated to an intern or assistant. This way, you have total control over your story and media relationships, while saving time on admin tasks (like pressing send).
Do you have a refund policy?
Yes! I offer a breathe-easy money-back guarantee. If any time after you put down your deposit, you feel that this isn’t a good fit for you, let me know and I will refund you 100% of your money.
My highest goal is to help you show up in a bigger way and achieve more in your business, so I am laser-focused on your progress and respect your decision. However, after I deliver your hand-picked media list, I am unable to offer any refunds.
Your next company announcement could become your breakout moment.
If you’re ready to realize the full potential of this opportunity and establish yourself as a thought leader in your field, I’m here to help.
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