Pitch journalists, land press, and get into gift guides without paying an agency thousands a month.
The posts other founders open most. If you're not sure where to begin, begin here.
Learn how to get your products featured in gift guides and media roundups, find the right PR angles, pitch journalists, and use press coverage to boost your visibility in ChatGPT and AI search.
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Learn how to increase Q4 product sales with Jacqueline Snyder of The Product Boss, from choosing hero products to planning launches, inventory, PR and holiday marketing.
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AI is becoming a real customer acquisition channel for small product businesses. New data shows AI traffic and orders to Shopify stores tripled in a year, while earned media accounts for 84% of AI citations. Here’s how PR can help your brand become one AI recommends.
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Why does ChatGPT name some brands and not yours? Earned media drives 84% of AI citations. Here’s how small product brands get recommended by AI.
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Want to get your product onto retail shelves? Retail strategist Alli Ball shares what buyers look for, how to pitch them, and the five things your brand needs to be retail-ready.
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Gloria Chou sits down with Kunle Campbell for a deeply personal conversation about psychedelics, masculinity, trauma, self-love, surrender, and the inner work that can transform how we see ourselves and our relationships.
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Journalists from Wirecutter, Vogue, and BuzzFeed share what makes them open a pitch, what gets deleted, and how to follow up without being ignored.
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Want your product featured in BuzzFeed, Bustle, MSN, or other major publications? Shopping editor Yasmin Singh shares what editors actually look for, why most pitches fail, and the PR strategies that help small businesses earn media coverage.
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Want your product featured in BuzzFeed, Bustle, MSN, or other major publications? Shopping editor Yasmine Singh shares what editors actually look for, why most pitches fail, and the PR strategies that help small businesses earn media coverage.
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Want ChatGPT to recommend your business instead of your competitors? In this episode, Gloria Chou shares five actionable strategies to increase your AI visibility, earn more trusted media mentions, and position your brand to be recommended across ChatGPT, Claude, Gemini, Perplexity, and Google AI.
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How small brands are getting featured in top media and positioned to show up in AI shopping recommendations that drive real customer traffic.
PR, SEO Authority & AI Search Visibility for Small Businesses, Shopify Brands, Etsy Sellers & Product Founders
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