PR TIPS + Resources

Although the fear of public speaking consumes 25% of the United States population, everybody has a story to tell, as everyone has a unique view on a topic, says veteran TedX speaking coach Kymberlee Weil. Her methods enforce the idea that the stories you tell matter, so if you do the work and prepare, you will succeed.

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Quick Storytelling Tips By Kimberlee

1. Prepare with sticky notes and write down all of your thoughts.

2. Be playful in your rehearsal and practice your speech in different ways.

3. You only need one lesson to come out of a story.

4. Tell the story you would want to hear.

5. Dare to be different and dare to do things a little less conventional, that’s what will get people’s attention.

How to cold email and pitch ANYONE, especially EDITORS so you can land press!

Be your own PR hero with my winning CPR pitching method.

Step #1 of a successful PR effort: building a list of journalists covering your field.

Without knowing who is covering your field and writing about stories relating to YOUR product, you will never be able to be a successful PR journey to get featured.

HARO is one of the most popular free tools to find journalists’ inquiries and in this detailed video training walk-through (less than 5min), I show you exactly HOW to win at HARO so you can increase your chances of getting a response.

Remember, you are competing with over 800,000 founders and others on the platform, so knowing when and HOW to answer on this platform can make or break your pitching strategy.

Whether you’re an early-stage founder or not, if you haven’t done PR already, it’s something you should consider doing. And coincidentally, now is the best time to do it. But there is a required relationship-building when it comes to public relations, so the earlier you start, the sooner you get to share your story with the world, even if you think your product isn’t such a big deal.

Gloria Chou says to overcome your fear of rejection, you need to give yourself permission to offer your product to the media and show how you’re contributing to the world. Because in the long run, earned media will put you online for decades as opposed to pay-per-click advertising that goes away in just a few clicks. So how can you leverage PR today?

Join Stephanie Sims and Gloria Chou of Gloria Chou PR on this episode of What’s Your Ask Podcast as they discuss how PR works and how you can use it for your company’s advantage. They also talk about why companies need to look into how they do public relations and the common mistakes early-stage founders make when they first approach the media. Stay tuned.