Today, I got a message from someone who watched my PR Masterclass to learn how to cold pitch and grow her business organically.
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We aren't just here to get another set of "tools" or pay for a "framework" or even the next best strategy.
Tools and strategies come and go, and can be bought/copied/given/transferred.
The other day, I was doing a 1-1 pitch writing session for a PR Starter Pack member (btw, our 2023 PR vision planning call is on 1/30th--are you joining?).
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New years often floods us with so many emotions, goals, things we wish we did, things we regret we did, and things we already feel overwhelmed by knowing we 'have to do'.
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Last month, I hosted a 2-hour live workshop/monthly training call for our PR Starter Pack members where we discussed:
Exclusive insights on the 2022 State of the Media and Journalism from Cision and what's changing about PR
Insider tips on how to follow up and collaborate with journalists
Last minute gift guide pitching tips + examples
How to use HARO
What is a "good" open rate and DM follow-up cadence?
Pitch feedback from InStyle Shopping Editor Emily Cieslak who shows us REAL emails she gets in her inbox (!!) + introducing her to our PR Starter Pack members!
and more!
On last month's PR Starter Pack member calls, I revealed that these words were cliche and should be ❌ avoided as they are not specific or valuable enough to pitch⬇️
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--> They say that your life is determined by the quality of the questions you ask, so instead of asking, "in which ways do I not belong, or don't feel accepted, or good enough?" I challenge you to ask better questions that can make you feel connected and expanded.
Questions that tap deeper into yourself instead of being influenced by outside factors, such as: "How can my story invite someone else into my world and make them feel seen?"
By reframing a question, everything changes
So as we head into the 2 weeks remaining of this year, ask yourself: "How can I use my story, challenges, and vulnerabilities as a way to connect, elevate, and inspire, instead of keeping my small, stuck, and stagnant?"
This is a transformational question every member in our PR Starter Pack has asked to get featured and go bigger with their message, and I invite you to do the same.
Warning: Extremely unflattering and borderline graphic photo ahead)
We all have one of those sh*tty weeks.
That week was last week going into this week for me.
Before you draft your email, research the podcast to ensure you’re a good fit for its audience. Rating and reviewing the podcast gives you a better chance to stand out, Chou said.
“Just to go a step beyond will make you stand out above 95% of the other people,” Chou said.
She recommended not putting your name or your company’s name in the subject line — don’t make the email about yourself. Keep it concise and no longer than three paragraphs. Download software that tells you when people open your emails, and follow up a few days after you hit send.
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From 2 full days of workshops, brainstorming sessions, and talking about what's working well in our business, I found that the most successful and impactful entrepreneurs have these 3 things in common:
1. They focus on their WHY more than ways to just "make more money". During the 2 days we spent together, one common theme always kept coming up: mission + values. Without a clearly communicated value that goes beyond the products/services you're selling, you won't be able to unlock the next levels in your business and go from business owner to leader…..
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