How to Delegate Pitching And Outreach With Success
Since so many small businesses ask me about how to delegate pitching/outreach, I’ve created this NEW TRAINING with my own outreach manager, Emi, as we walk through the steps to:
How to save TIME and energy by properly delegating outreach now that you have a pitch ready to go
How to properly find and hire an intern/assistant/contractor to do the outreach for you
How to set your team members up for success when it comes to delegating outreach
Do’s and Dont’s when it comes to sending out your pitch
How to be a good leader and work with someone who is sending out your pitch on your behalf
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How to Land Your Product On This Year's Holiday Gift Guides
Small business owners are often confused when it comes to pitching holiday gift guides. When is the best time? How many should you pitch? What do they entail? The answer depends on what your product is about, but in general, now is the time. I recommend that folks get their foot in the door with publications like Forbes or Entrepreneur by pitching them now- not just because it gets you started early (or so you can say), but because timing matters.
This blog post shares tips for when to correctly pitch a holiday gift guide so as not to get lost among all of the others that are being pitched this time of year.
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Small Business PR Podcast Launch
From hacking my own PR and cracking the code on helping small businesses achieve visibility and credibility, I’m on a mission to make PR accessible for ALL founders. Because everyone deserves to be seen, heard, and valued without needing fancy connections or breaking the bank. Said that, I am so excited to announce the launch of my Small Biz PR podcast - a go to value packed and action driven content for small but mighty businesses. Join me every week to uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. Here you will learn exactly how to put into place the winning frameworks and methods you need, so listen closely, take notes, and get ready to start showing up in a bigger way.
Each episode, I along with my wonderful guests would share the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place.
Below are snippets into four brand new Small Biz PR episodes that you can tune into today!
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Pitching Your Business with iFundWomen’s Ashley Olafsen
Ashley Olafsen has been featured in NBC and Forbes, is a 2019 VS PINK GRL PWR Project winner as sponsored by Victoria’s Secret, and has helped hundreds of small businesses pitch themselves!
What is included:
Why brand awareness and pitching yourself matters
How to articulate the problem you’re solving & why YOU are the one to solve it
How to make a persuasive call to action
So if you have big PR goals across multiple media channels, but struggle with getting clear on your relevance or uniqueness, click to read more!
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Getting Your Product Into Your Dream Store with PR Starter Pack member Moni
Whether or not you have a physical product, you might be wondering how the tiniest small businesses get their barely-launched products into TOP retailers.
You might think it's because of “industry connections”. OR, you might think it’s because of the type of product or how on trend it is.
The secrets to what retailers want, how to pitch to stores, and how PR can help you get into the most prestigious retailers. This means more EYES on your product. More SALES, and more opportunities.
If you have a product or idea you want to get out there then this blog is for you!
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How To Be Confident When The World Is Against You with Amir Yassai
Amir Yassai, sharing what he learned from being a closeted Queer Muslim who felt like he would NEVER be accepted---to inspire people around the world with his bravery and authenticity.
He went from feeling like an outsider who was never accepted (even by his own family) to garnering 20+ million views for his videos where he put his most authentic, unfiltered self out there for the world to see. He is now a sought-after content creator, activist, and comedian, making an IMPACT by turning his greatest challenges into his greatest lessons.
Pride isn’t about video views or social media followings. Pride is about embracing your authentic self, even when it is scary, uncomfortable, and polarizing.
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How To Get On To 30+ Podcasts
Podcasts are the next best thing and have often been overlooked. They allow people to converse, laugh, and share real stories without being together in person. Also, listening to a podcast is easier than watching an interview, looking for contacts or research, or hosting a type of event. It can be listened to in the car, cooking dinner, or at your desk.
I truly believe that PR isn’t just about publicity or bragging rights--it’s knowing that you are SO confident in your mission and impact that you are unafraid to put yourself out there and share it with a bigger audience. Let’s go BIGGER with your message!
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PR Masterclass: The Simple Secret To Turn Your Bootstrapped Business Into a Nationally Known Brand
THE PR MASTERCLASS
What should I expect to learn in the masterclass?
The CPR Method Broken Down
How I Came To Develop The CPR Method That I Now Teach To Founders Around The World
The Do’s & Don’ts of Writing A Good Pitch
REAL Pitch Examples That Have Worked In The Past
Why Having A Media Contact List Is KEY
What Getting Featured In The Media Will Do For You (Hint: Press Only Leads To More Press!)
How Getting Featured Will Skyrocket Your Business
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It's NOT Just About The Product With Priya Shah
After being featured in media outlets like Authority Magazine, she wanted it to be clear how they were positioning themselves as “folks that lead from the front”, and wanted to talk about the background of her product coming from having a balanced mind and the physical state of self care.
“When you are not talking about your product, get brand awareness”, Priya advises.
Only ever talking about your product can come off salesy, but talking about the brand has the power to sell itself. Discussing the story of her brand gave her more Instagram followers, increase in sales, and website traffic.
“It allowed us to be thought leaders in the space without just having to focus on our product”, Priya said while referring to the CPR Pitching Method available in the starter pack.
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