2023 Pantone Color of the Year is a BOLD SLAP IN THE FACE
The other day, I was doing a 1-1 pitch writing session for a PR Starter Pack member (btw, our 2023 PR vision planning call is on 1/30th--are you joining?).
She was a designer and watercolorist and we talked about Pantone's color of the year.
Usually, it's kinda like, who the hell cares....if you're not a designer or artist.
But then she said something striking.
This year's color is a BOLD SLAP IN THE FACE.
Then I got to thinking.
If these "color of the year" decisions are made on purpose, then maybe this LOUD ASS, BOLD, UNAPOLOGETIC Magenta color is telling us something.
Maybe, unlike other "peaceful, quiet, behind the scenes" years with muted colors, this is a signal that we need to just show the f*ck up and unapologetically take up space.
So much of what we've been doing here is training, knowledge sharing, and giving you the tools to confidently tell your story and OWN your story.
But NONE of that matters if you don't actually press that send button.
NONE of this helpful information matters if it is only absorbed, and not actualized.
NONE of these strategies make a damn difference if they aren't tested and practiced in real life.
So, if the last few years have taught us anything, it's that we don't need more content, information, or knowledge.
We have all the power within us.
The time is NOW to step out and be bold.
Don't be afraid to shift perspectives by sharing yours.
Don't be afraid of judgment, haters, or disagreements--all leaders who step up to influence and elevate others subject themselves to it, and it’s a low price to pay to make a dent in this universe for the better.
Remember: what matters is WHY you're doing it.
So this year, I am going to stop censoring myself so much, and stop looking around/asking for all kinds of permission from peers/coaches/gurus about "what to do in my business".
My PR Starter Pack program works. I just need to lean more into the space of TRUST.
I know my WHY (and that's to elevate small business voices like YOURS), and I am stepping into this fully, even if it repels people, because no one builds an empowered community of HELL YES people without a few people saying HELL NO.
So, if you're here to shift perspective and actually be a force of change and impact, are you ready to be seen, perhaps judged, and challenged?
Are you willing to have your business and mission succeed even though the process of getting there might make you feel uncomfortable?
If so, reply HELL YES to this message, because we are in this fight against the status quo, together.
Let's make 2023 the year we become more unapologetically ourselves so we can inspire others to do the same.
Who's with me?
Gloria
P.S. Whenever you’re ready... here are 3 ways I can help you go from being unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies.
1. JOIN the Small Business PR Pros Private Facebook Group. This is THE go-to place for small businesses and diverse entrepreneurs to learn how to pitch themselves, go BIGGER with their message, and as a result, create greater impact.
2. Listen to Small Business PR Podcast. Join me every week to uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. Here you will learn exactly how to put into place the winning frameworks and methods you need, so listen closely, take notes, and get ready to start showing up in a bigger way.
3. JOIN The PR Starter Pack, my flagship program that gives you all the training, tools, templates and editors' contact lists that you will ever need to land press for your business within 30 days.